Fenway Health - "Sex in the City"


  • Integrated Marketing
  • Digital Media

Animated video of campaign Bitmoji caricature "Don P"

Fenway Health hired ASG to help promote sexual health resources among young, Latino "men seeking men” in the Greater Boston area. ASG introduced the animated characters “Don P” and “PrEPito” as trusted digital advisors. The characters provided discreet and culturally competent sexual health advice using online communications such as memes, animated videos and banner ads on Instagram, Facebook, Snapchat and dating apps.