Client Start Year End Year
the ups store 2016 Current
Bloomberg 2018 2020
Boehringer Ingelheim Pharmaceuticals, Inc. 2018 Current
MilkPEP Got Milk? 2020 Current
E*Trade 2016 Current

Assembly was formed 8 years ago and currently services clients in the US, Canada and globally.

We operate under the belief that all media is performance media, and aim to plan and put media in market that drives a tangible, meaningful, measurable result. Assembly plans and buys everything from video (broadcast, cable, OTT, CTV, VOD) and audio (terrestrial and streaming) to OOH, print, all forms of digital and beyond.

In 2019 Assembly was named a leading agency by Forrester in their full-service media wave, on the heels of being named AdAge’s Media Agency of the Year in 2018.

In 2019, MDC strategically aligned Assembly with Business Agency GALE Partners. This was to amplify our data, technology and media offering, and to integrate GALE’s capabilities in Business Strategy, CRM, Loyalty and Creative with Assembly’s media services offering. This powerful combination ensures that we have the full capabilities to service the scope of this RFI and can seamlessly activate all media channels as necessary.

Managing over $3.2B in media annually, Assembly is proud to develop media programs that are “made to move people” – this is made possible because of our deep data layer which has information at the individual level for over 250M people. It is this unique asset that allows us to take one of the most granular audience-first planning approaches in the market, delivering custom messaging to different audiences, and targeting consumers at a very granular level locally.

However, we don’t stop there; At Assembly, we are fanatical about measuring media and performance, whether in standard dashboard reporting, or through the use of custom attribution models, MMM, MTA and more.
We have expertise across a wide range of verticals, including financial services, B2C, lead generation, health care, pharmaceuticals, travel and leisure, entertainment, luxury, retail and more.

  • Charlotte Polci

    Charlotte Polci

    Head of Digital Media

  • Al  Stadnyk

    Al Stadnyk

    VP Director of Analytics & Data Science

  • Marc Parillo

    Marc Parillo

    Chief of Staff / Strategy and Data Leadership

  • Jon Schaaf

    Jon Schaaf

    Chief Investment Officer

  • Shannon  Pruitt

    Shannon Pruitt

    President, Content and Managing Director

  • Kim Sivillo

    Kim Sivillo

    President, Clients

  • Brad Simms

    Brad Simms

    CEO

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