The General | Road Test Royale

The General Auto Insurance

Creative

To combat Gen Z's driving anxiety and a 27% decline in teen driver's licenses, The General took driver's ed where young people feel most confident: the gaming world. Road Test Royale transformed Fortnite into America's biggest driving school, recreating the toughest real-world road test routes from cities like NYC, Miami, and San Francisco. With top streamers like T-Pain as driving instructors and over 100 in-game challenges based on actual traffic rules, the custom experience became the #1 most searched map on Fortnite and was adopted by one of America's top driving schools as an official educational tool.

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