See how Brunner helped Vespyr connect with consumers and retail partners through smart media, creative testing, and PR
Over-the-counter (OTC) and consumer health products play unique roles in people’s lives, offering everyday solutions for both short-term ailments like seasonal sniffles and long-term wellness. But in a crowded market, standing out takes more than just a good product. It takes smart strategy, bold creative, and a deep understanding of how consumers think, shop, and engage.

We’ve spent years helping brands in the OTC and consumer products space do just that. One such brand is Vespyr, a portfolio of trusted names like Cold-EEZE, Contac, Feosol, and Geritol. Vespyr came to us with clear goals: drive awareness, improve performance, and build credibility across both consumers and retail partners.

What followed was a series of integrated campaigns that spanned paid media, creative testing, and public relations. Each one tackled a different challenge, but together, they tell a story of how bold ideas and smart execution can move the needle in a competitive category.