LaRosa’s Pizzeria, a beloved regional favorite known for its original family recipes and warm, welcoming brand, wanted to highlight the importance of quality moments spent with friends and family around a meal. They wanted to bring these moments to life, positioning their brand at the heart of these experiences, through point-of-sale, TV, social, and out-of-home creative. The challenge: reaching and resonating with today’s modern active customers who are time-starved, budget-conscious, and craving more than just a meal.

In a market full of dining options, LaRosa’s needed to remind people that choosing where to eat isn’t just about what’s for dinner — it’s about making the most of the few moments that we get to spend together. The assets also had to drive additional purchases and make customers feel like LaRosa’s isn’t just a stop for food, it’s a shortcut to quality time.

Brunner developed creative assets rooted in emotional insight: Time with friends and family is precious, and LaRosa’s makes it easier to enjoy. We positioned LaRosa’s as a brand that helps customers “Feed the Moment” — not just with food but also with the ease and comfort of shared experiences.

Our audience-first creative leaned into the needs of primary decision-makers, like moms who are juggling family life, meal planning, and budgets. But it also needed to resonate with secondary audiences, like Gen Z males who value flavor, convenience, and connection. We highlighted something everyone can agree on: LaRosa’s delicious full menu — pizza, "hoagys", pasta, calzones, and more — while highlighting its role in making everyday moments more memorable.

The work extended across in-store signage, outdoor boards, TV, social, and promotional messaging, designed to drive impulse purchases and create meaningful brand moments right at the point of decision.

The creative’s tone is fresh, real, and empathetic — because whether you’re feeding a family of five or just catching up with your friends, LaRosa’s makes it easy to savor the moment.

As of the publishing of this case study, we have just launched the creative, and thus we have yet to collect results. The campaign has been adopted across the LaRosa’s franchise at 60+ locations. We will update this page as we learn more about its performance.