Cases
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Procter & Gamble | ‘Aussie Kids x BDG BeYOUtiful Hair Book’
Procter & Gamble
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Procter & Gamble
News
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Media Plan of the Year 2023 Winners
Standout media agencies make their clients’ marketing dollars work harder through innovative, breakthrough media plans. In an omnichannel world where anything can be an ad, the best media plans use this to their advantage to cut through the clutter and leaving a lasting impression on consumers. From school lunches to the actual eggs you buy from the grocery store, brands found new ways to get their message across. Even a Super Bowl buy isn’t just a Super Bowl buy. Brands who don’t create a savvy media plan to support that $10 million-plus investment risk not making their mark on the game. This year’s top media plans explore the boundary-pushing ideas that helped brands effectively reach their audiences.
AdWeek, 08/27/2023
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Cristina Charles Joins Carat US as EVP, Head of Growth | LBBOnline
Little Black Book, Cristina brings over two decades of experience to Carat, most recently serving as head of growth for Publicis Groupe in the Middle East
LBBOnline, 07/12/2023
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Carat US Named Media Agency of Record for Del Taco | LBBOnline
Little Black Book, Win expands upon existing relationship with Jack in the Box
LBBOnline, 02/23/2023
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Carat Wins SharkNinja's North American Business
The media agency will manage all media planning and buying for the brand in North America.
AdWeek, 03/07/2023
Clients
| Client | Start Year | End Year |
|---|---|---|
| Procter & Gamble | 2019 | Current |
| General Motors | 2004 | Current |
| Microsoft | 2021 | Current |
| Subway | 2020 | Current |
| MasterCard | 2015 | Current |
| Intel | 2012 | Current |
| Goldman Sachs | 2022 | Current |
| United Airlines | 2015 | Current |
| PANDORA Jewelry | 2011 | Current |
| SharkNinja | 2023 | Current |
About
Carat’s mission is to Redefine Media. Carat creates better business outcomes for clients through its command of media convergence. Established in 1968 as the world’s first media agency, Carat is part of Dentsu Aegis Network, the global communications network Innovating the Way Brands Are Built. Consistently at the top of RECMA’s Global Qualitative Evaluation ranking, Carat serves clients in 150 countries via a network of more than 9,000 talented staff. For more information visit Carat.com or follow @CaratGlobal.
People
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Kate Shannon
EVP, Head of Planning
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David Sederbaum
EVP, Head of Video Investment
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Keith Camoosa
Chief Addressability Officer
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Joanna Hawkes
EVP, Head of Strategy
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Chelsea Monaco
VP, Retail Media
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Mike Feldman
SVP, Retail Media
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Ashley Alleyne-Morris
SVP, Analytics
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Peter Vandre
Chief Analytics Officer
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Jeff Ratner
SVP, Performance
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Mark Prince Jr.
SVP, Head of Economic Empowerment
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Brad Stockton
SVP, Video Innovation
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Cara Lewis
Chief Investments Officer
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Elizabeth Cambridge
VP, Content
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Donna Dei-Banning
Senior Director - Audience and Insights
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Stephanie Spelbrink
VP - Global Planning
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Emily Zimkind
EVP
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Cristina Charles
EVP, Head of Growth
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Diana Bojaj
Chief Media Officer
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Michael Law
CEO