Creative

News

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  Frigo’s Colourful Animated Campaign Celebrates Every Kind of Cheese Head | LBBOnline

  Carmichael Lynch and animator Laura Jayne Hodkin reimagine how tweens and teens think of string cheese by offering up the option to bite, chomp, nibble, peel or twist their snacks

  Little Black Book, 08/25/2022

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  Vitalite Gives the People What They've Been Waiting For with Plant-Based Cheese Launch | LBBOnline

  Launching across America, new vegan-certified cheese campaign from Carmichael Lynch breaks the bad reputation of plant based cheeses

  Little Black Book, 08/25/2022

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  Competing Twin Cities Agencies Partner To Promote DEI

  Carmichael Lynch Relate, Exponent PR, Hotwire, Padilla, Tunheim and Weber Shandwick have extended their Twin Cities BIPOC Career Explorer program for a second year.

  PRovoke Media, 07/07/2022

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  How hybrid workplaces are retaining employees amid the Great Resignation

  Employers are experimenting with flexibility, health benefits, financial incentives and diversity initiatives to hold on to their workers.

  Star Tribune, 06/14/2022

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  H&R Block campaign provides female athletes 'a fair shot' at brand NIL deals | Ad Age

  The company will commit $1 million and provide free tax preparation services to athletes managing sponsorships.

  Ad Age, 04/01/2022

Clients

About

Come together, stand apart. That’s our how and our why, neatly wrapped up so we never lose sight of what we’re here to do every day: come together with the best people from every discipline to make the very best brand-building, culture-bending, business-altering work for our partners.

We’re fortunate to have the best of all disciplines here at Carmichael Lynch, from creative to PR, strategy to media, analytics and production, as well as a remarkable on-premise content studio. Whether a challenge is big or small, requires long-term planning or newsroom agility, those levers are at the ready.

It’s also how we work with our partners: together. We’re not big on dramatic work reveals here. We’ve found time and time again that working in tandem has led to better results, more surprising work, and a deeper understanding of what to do next.

All of which is in service of helping you and your brand stand apart. All the integration in the world is moot if it gets lost in a sea of sameness. Our brand partners are known to stand out from their competition, stand out from their categories, and maybe — most importantly — stand out in the hearts and minds of their audience and consumers. By doing so, they’re able to be not just observers of culture, but authors of it, too

People

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  Marcus Fischer

  Chief Executive Officer

  Unparalleled instincts and a deeply analytical approach gave Marcus his start as a planner in the agency world. Today, as the CEO of Carmichael Lynch, he leads the agency’s business, vision, and award-winning culture. Marcus has worked on some of the nation’s top brands and has been the strategic mind behind dozens of winning campaigns for clients ranging from BMW and Purina Dog Chow to Dairy Queen and Target to Subaru.
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  Julie Batliner

  President

  As president of Carmichael Lynch, Julie oversees the leadership and direction of the agency. She is the lead catalyst for integration of all agency offerings, bringing clients a holistic, cross-discipline approach to their marketing challenges. This unique ability to activate multiple and distinct agency resources based on individual client needs has accelerated growth for clients and the agency alike. She has been individually recognized with two Stevie Awards in the categories of Female Executive of the Year and Woman of the Year, been named a PRWeek Power List Most Influential Communicator, and been named a Working Mother of the Year by She Runs It (formerly AWNY).
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  Marty Senn

  Chief Creative Officer

  Marty oversees the creative output of the agency. He has more than 20 years of experience developing award-winning cross-platform ideas and experiences and still gets excited about what’s next. He’s worked around the world and in almost every category, spending time at agencies on both coasts and in Europe, with credits ranging across tech, retail, sports, consumer goods, and so much more.
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  Lachlan Badenoch

  Chief Strategy Officer

  Lachlan leads our planning team, unearthing both deep insights and a bit of brand poetry. With more than 20 years of strategic leadership at agencies in Europe and the U.S., Lachlan’s cross-discipline global experience has driven business thinking and marketing innovations for clients such as BMW, Virgin, Orange, McDonald’s, Nintendo, Kellogg’s, Heinz, Carlsberg, Nestlé, General Mills, and many others.
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  John Green

  Chief Financial and Operating Officer

  John leads the agency’s strategic financial discipline and keeps a steady hand on balancing continued growth with intelligent investment. In addition to overseeing financial functions, including accounting, strategic planning, auditing, and corporate reporting, he also manages IT, project management, and facility/office services. Prior to joining the agency, John spent time in financial management at General Mills, the Pillsbury Company, and Ernst & Young. He’s spent the past 19 years of his 30-year career at the agency.
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  Carol Haynesworth

  Director of Multicultural Strategy & Inclusion

  Carol is responsible for developing business strategy, infrastructure, and implementation of equity efforts across the agency’s portfolio of clients as well as the agency. Her commitment to bringing diversity and representation together in ways that benefit both people and brands is a thread evident in the work she’s done throughout her nearly two-decade career. Prior to joining Carmichael Lynch, Carol was at IPG Mediabrands, where she was the vice president, executive director of diversity, equity and inclusion and also led Ulta Beauty’s successful strategy and investment into the competitive multicultural space during her time at the agency.
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  Neil Goodspeed

  Media Director

  Neil has led his team to myriad winning strategies for clients looking to max out creativity, innovative thinking, and progressive approaches to efficient media partnerships and activations. Neil’s team deploys advanced targeting and data-driven strategies across all of our clients, including a hands-on keyboard approach through our internal trade desk and best-in-class brand safety and quality guidelines. With accomplishments like getting Jack Link’s Sasquatch in the ESPN Body Issue, selling eggrolls on Twitch, getting dogs adopted for Subaru, or breaking TikTok records in the first hour of a campaign launch, it’s no wonder he’s racked up industry-wide awards.
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  Stacy Janicki

  Director of Account Management

  Stacy leads Carmichael Lynch’s account management department, delivering strategic leadership to clients and overseeing collaborative efforts within the agency. Her experience spans diverse business categories, including banking, retail, consumer packaged goods, outdoor recreation, telecommunications, and healthcare. Stacy has been named a “Woman to Watch” and IPG’s Agency Champion of Inclusion, in part for her work on Blaze, an internal group focused on supporting the growth, development, and retention of women at Carmichael Lynch.
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  Randy Hughes

  Executive Creative Director

  Randy joined Carmichael Lynch as a senior art director in 2000. He quickly rose through the creative ranks with award-winning work for clients across the agency’s roster, earning top national and international honors for breakthrough campaigns on behalf of a bevy of iconic brands. Randy is the originator of the Subaru “Love” campaign, which has not only been universally lauded for its creativity but also has helped serve as a catalyst for the car brand’s record sales growth.
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  Milton Un

  Executive Creative Director - Design

  Leading design at Carmichael Lynch, Milton and his team use design as a means of visualizing possibility. His creative curiosity drives his approach across multiple mediums, including typography, illustration, branding, packaging, art direction, environmental design, TV, sound, and creative strategy. He’s worked on some of the world’s most iconic brands like Nike, Apple, ESPN, and Adidas. At CL, his imprint can be seen in the agency’s award-winning work on clients like Subaru Motorsports (with livery design honored with its own Hot Wheels car) and breakout branding for the Minnesota Twins.
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  Grete Lavrenz

  General Manager, Carmichael Lynch Relate

  Grete runs day-to-day operations of the agency’s public relations team, ensuring everyone has the resources needed to produce the very best work for each client. She has a long history of success reinvigorating brands and leading clients and teams down a path toward strong business results and engagement.
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  Erika Collins

  Senior Director of New Business

  Erika leads business development efforts for the agency, focusing on acquiring and building successful new client relationships. She has continuously identified ways for prospective new clients to engage with the agency in a rapidly evolving industry. Most recently, she spearheaded the team’s efforts to win new client assignments from H&R Block, Bush’s Beans, Amstel Light, and Red Wing Shoe Company among many others.
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  Katy Tenerovich

  Director of Social Strategy

  Katy has a tenacity for all things digital. She is a strategic thinker who brings impressive writing capabilities and social strategies to Carmichael Lynch. Providing social media expertise, integrated marketing planning and tactics, and creative understanding, Katy combines it all with her excellent account and people skills to develop a trust that fosters and furthers clients’ businesses and relationships. Her experience includes iconic brands such as Mercedes-AMG, Cartoon Network, Wonder Bread, Coca-Cola, Fanta, Shoe Carnival, McCormick & Company, Hilton and Pillsbury. Katy is a Cannes Lion, Shorty Award and Addy winner as a result of her work.