Creative
News
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Nick Kroll Goes Mega-Corporate for Xfinity
Nothing soothes the C-suite suits like charts and graphs. So, comedy star Nick Kroll dishes the data for Xfinity in the boardroom farce below. Alas, Nick misreads the message. But dude’s got a sharpie and the team can use corporate funds for a ski trip, so he’s boss of the year. Kroll delivers a sharp performance, with Arts & Sciences director Matt Aselton lensing the jokes in classic sitcom style. Goodby Silverstein & Partners helped develop the campaign, with Carmichael Lynch contributing social elements.
Muse by Clios, 04/14/2026
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Super League, an audience intelligence and media activation company trusted by global brands to reach and influence people who play video games across the digital landscape, announced today that it has been nominated for Best Brand or Commerce Integration for the Company’s ‘HI-CHEW x Fortnite: Immerse Yourself in Flavor’ campaign, created in partnership with Carmichael Lynch, in the 30th Annual Webby Awards. Hailed as the “Internet’s highest honor” by The New York Times, The Webby Awards are presented by the International Academy of Digital Arts and Sciences (IADAS), comprised of Internet industry experts.
Business Insider, 04/14/2026
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Aylward Joins Carmichael Lynch As Chief Creative Officer
Brynna Aylward has been named Chief Creative Officer for Carmichael Lynch, based in Minneapolis. Her charge is to sustain its flagship client roster, which includes Subaru, Comcast’s Xfinity and Butterball, while attracting top talent to the IPG-owned agency.
Media Post, 03/16/2026
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Carmichael Lynch Names Brynna Aylward Chief Creative Officer
Brynna joins Carmichael Lynch from adam&eveDDB, where she had served since 2024 as the agency’s first chief creative officer in the U.S.
LBB Online, 03/13/2026
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Butterball Names Carmichael Lynch Creative, Social and Media Agency of Record | LBBOnline
Carmichael Lynch will partner with the turkey producer to launch the brand into its next chapter.
LBB Online, 02/20/2026
Clients
| Client | Start Year | End Year |
|---|---|---|
| Subaru | 2007 | Current |
| Butterball | 2025 | Current |
| Xfinity | 2018 | Current |
| Xcel Energy | 2019 | Current |
| Havertys Furniture | 2023 | Current |
| Saputo Dairy (Frigo Cheese Heads, Vitalite, Montchevre, Treasure Cave, Stella) | 2022 | Current |
| Independence Blue Cross (IBX) | 2018 | Current |
| Maker's Mark | 2024 | Current |
| Red Robin | 2024 | Current |
| Pennsylvania Liquor Control Board (PLCB) | 2018 | Current |
About
Carmichael Lynch has been evolving since the day we opened our doors in 1962. That spirit of continual reinvention is central to who we are — especially over the last five years — as we’ve united our legacy of building iconic brands with the rapid evolution of marketing, culture, and the agency model itself. We also welcomed the Tierney agency into Carmichael Lynch strengthening our offerings and scale.
Our defining strength is our ability to crystallize a brand’s truth and using creativity to connect that truth to people and culture. In a world where business is more complex than ever and culture is louder than ever, simplicity isn’t just refreshing; it’s essential.
That belief fuels our guiding philosophy: THE HARD WORK OF SIMPLE.
We strip away the noise to reveal only what’s most compelling. Because in today’s attention economy, simple isn’t simplistic — simple works harder.
This approach is part of our DNA. We’ve helped brands like Harley-Davidson, Jack Link’s Protein Snacks, Coca-Cola, Subaru, H&R Block, Maker’s Mark and IKEA uncover their simple, resonant brand truths — building platforms that drive both connection and business results.
Another defining advantage: true integration. Our single P&L model empowers us to tap the full breadth of our expertise — creative, media, strategy, and public relations — without friction or silos. At Carmichael Lynch, these disciplines don’t merely collaborate; they operate in lockstep, acting as catalysts for each other’s ideas. We ideate together from the start, ensuring every solution — whether a long-term platform or a real-time response — is stronger, faster, and more cohesive.
People
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Stacy Janicki
Chief Executive Officer
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John Green
Chief Financial Officer
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Tracey Santilli
President
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Lachlan Badenoch
Chief Strategy Officer
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Neil Goodspeed
Chief Media Officer
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Brynna Aylward
Chief Creative Officer
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Randy Hughes
Executive Creative Director
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Kristen Guthrie
Director of People & Culture
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Dominique Anzano
Head of Production
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Ang Legein
Director of Digital
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Emily Den Boer
Director of Social Strategy
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Mac Smith
Director of Business Intelligence
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Alissa Anderson
Executive Vice President