Carmichael Lynch Media will focus on growing brand awareness and expanding HI-CHEW’s passionate enthusiast base.
The campaign was created by Carmichael Lynch and will air during the second half of the Big Game on February 12th.
Super Bowl ads are an expensive proposition, but they can be a good marketing move, said Marty Senn, chief creative officer at Minneapolis-based agency Carmichael Lynch — as long as they fit with the buyer's strategy.
Minneapolis / St. Paul Business Journal, 02/10/2023
|Client||Start Year||End Year|
|Saputo Cheese USA||2022||Current|
|Garden of Life||2016||Current|
|BJ's Restaurant and Brewhouse||2019||Current|
|USGA (United States Golf Association)||2023||Current|
Come together, stand apart. That’s our how and our why, neatly wrapped up so we never lose sight of what we’re here to do every day: come together with the best people from every discipline to make the very best brand-building, culture-bending, business-altering work for our partners.
We’re fortunate to have the best of all disciplines here at Carmichael Lynch, from creative to PR, strategy to media, analytics and production, as well as a remarkable on-premise content studio. Whether a challenge is big or small, requires long-term planning or newsroom agility, those levers are at the ready.
It’s also how we work with our partners: together. We’re not big on dramatic work reveals here. We’ve found time and time again that working in tandem has led to better results, more surprising work, and a deeper understanding of what to do next.
All of which is in service of helping you and your brand stand apart. All the integration in the world is moot if it gets lost in a sea of sameness. Our brand partners are known to stand out from their competition, stand out from their categories, and maybe — most importantly — stand out in the hearts and minds of their audience and consumers. By doing so, they’re able to be not just observers of culture, but authors of it, too
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