• Carmichael Lynch Wins Two Media Innovation Awards

    Carmichael Lynch Wins Two Media Innovation Awards

    Carmichael Lynch was honored for its work with Subaru and Red Baron at the 2021 AdFed Minnie Awards, which was announced during a virtual awards ceremony on Thursday. The annual competition celebrates the most innovative media campaigns created by Minnesota agencies. Award submissions were judged by a panel of top media executive from across …

    Carmichael Lynch, 04/30/2021

  • Carmichael Lynch Relate Wins Best of Show at Minnesota PRSA Classics Awards | Carmichael Lynch

    Carmichael Lynch Relate Wins Best of Show at Minnesota PRSA Classics Awards | Carmichael Lynch

    Carmichael Lynch Relate won 11 awards for 6 different clients at the 43rd annual Minnesota Public Relations Society of America (PRSA) Classics Awards, including Best of Show recognition for work on behalf of Formica Corporation.

    Carmichael Lynch, 04/30/2021

  • Bush’s® Partners with Josh Groban to Create “Bean Song”

    Bush’s® Partners with Josh Groban to Create “Bean Song”

    Today, Bush’s ushers in a new era as That Beautiful Bean Co.™—starting with a much-needed replacement of the notorious bean song (“beans, beans the musical fruit…”) created in partnership with fellow bean-lover Josh Groban. “Bean Song” honors the humble, delicious and nutritious bean in a way only Bush’s can.

    Carmichael Lynch, 04/06/2021

  • PRWeek’s Women to Watch 2021: Régine Labossière

    PRWeek’s Women to Watch 2021: Régine Labossière

    Carmichael Lynch Relate Associate Director of Media Relations Régine Labossière has been nominated as one of PRWeek’s 2021 Women to Watch. This year’s list honors 23 communication leaders representing best-of-class agencies and companies. PRWeek’s Women to Watch will be celebrated at a virtual event held on June 10, 2021.

    Carmichael Lynch, 04/06/2021

  • Subaru Crosstrek Ad Highlights Importance of Caring for Others and Cats

    Subaru Crosstrek Ad Highlights Importance of Caring for Others and Cats

    Subaru of America, a now-17-time broadcast sponsor of the annual Screen Actors Guild Awards, has gone a little off-road with its new spot to promote the 2021 Crosstrek range by following siblings on a long drive to their sister’s wedding. Created by Carmichael Lynch, the “Barn Wedding” spot follows the brother-sister duo as they travel in the latest SUV model to deliver a flower crown for a wedding. Along the journey, however, the pair face a torrential downpour and discover a lost kitten they name “Whiskers.” While the sister continually worries they will be late, the Subaru arrives on time, albeit now splattered with mud. The siblings deliver the floral headdress unscathed, reunite Whiskers with his rightful owner and watch the sun poke out again. The commercial premiered on TNT and TBS during this year’s Screen Actors Guild Awards on April 4, alongside four other spots for the brand. “Barn Wedding” is the latest ad under the “Subaru Love” promise, a company-wide effort to demonstrate respect and, as the title implies, love for its customer base. It includes the tagline “It’s what makes Subaru, Subaru’. “The ‘Barn Wedding’ spot demonstrates not only the capability and power of the 2021 Subaru Crosstrek, but it also shows the values of caring for others—including furry friends— that we share with our owners,” Alan Bethke, senior vice president, marketing for Subaru of America, Inc, said in a statement. Other ads aired during the awards broadcast included Forester Reforesting, Dog Tested, Subaru Loves Pets and Feeding America.Carmichael Lynch has been the main creative agency of choice for Subaru of America, partnering with it for ad campaigns since 2007. It also comes after the car company received three Kelley Blue Book’s Brand Image Awards this year alone, including for best overall brand, most trusted brand and best performance brand for non-luxury models.

    Adweek, 04/05/2021

Client Start Year End Year
Subaru 2007 Current
Xcel Energy 2019 Current
Bush's Beans 2019 Current
Amstel Light 2019 Current
Phillips 66 2017 Current
Helzberg Diamonds 2017 Current
Marvin 2016 Current
Post Consumer Brands 2013 Current
Sherwin-Williams 2007 Current
Red Baron 2015 Current

At Carmichael Lynch, we believe that when the best of strategy and creative come together, brands stand apart.

Using this philosophy, we’ve built and reinvigorated some of the most beloved and iconic brands in the world. In the end, our clients transcend their competition to become not only successful, but a part of American pop culture.

Everyone – across all disciplines – is responsible for bringing great big category-redefining ideas to our clients. This means we need to collaborate in novel ways and that’s why we’ve built our company to run entirely differently from traditional advertising agencies. We have built our agency and all its processes on a model of cooperation between our interdependent capabilities. This allows us to provide our clients with the kind of seamless collaboration they need, and more importantly, enables us to deliver truly holistic consumer experiences. We consistently hear that our approach is both unique and refreshing.

  • Marcus Fischer

    Marcus Fischer

    Chief Executive Officer

  • Julie Batliner

    Julie Batliner


  • Marty Senn

    Marty Senn

    Chief Creative Officer

  • Lachlan Badenoch

    Lachlan Badenoch

    Chief Strategy Officer

  • John Green

    John Green

    Chief Financial Officer, Chief Operating Officer

  • Carol Haynesworth

    Carol Haynesworth

    Director of Multicultural Strategy & Inclusion

  • Stacy Janicki

    Stacy Janicki

    Director of Account Management

  • Randy Hughes

    Randy Hughes

    Executive Creative Director

  • Erika Collins

    Erika Collins

    Senior Director of New Business

  • Neil Goodspeed

    Neil Goodspeed

    Media Director

  • Milton Un

    Milton Un

    Design Director

  • Orlee Tatarka

    Orlee Tatarka

    Director of Integrated Production

  • Grete Lavrenz

    Grete Lavrenz

    General Manager, Carmichael Lynch Relate

  • Jill Schmidt

    Jill Schmidt

    Executive Vice President, Corporate Practice Chair, Carmichael Lynch Relate