Client Start Year End Year
Subaru 2007 Current
H&R Block 2021 Current
Phillips 66 2017 Current
Xcel Energy 2019 Current
Saputo Cheese USA 2022 Current
Bush's Beans 2019 Current
Sherwin-Williams 2007 Current
Garden of Life 2016 Current
BJ's Restaurant and Brewhouse 2019 Current
Marvin 2016 Current

Come together, stand apart. That’s our how and our why, neatly wrapped up so we never lose sight of what we’re here to do every day: come together with the best people from every discipline to make the very best brand-building, culture-bending, business-altering work for our partners.

We’re fortunate to have the best of all disciplines here at Carmichael Lynch, from creative to PR, strategy to media, analytics and production, as well as a remarkable on-premise content studio. Whether a challenge is big or small, requires long-term planning or newsroom agility, those levers are at the ready.

It’s also how we work with our partners: together. We’re not big on dramatic work reveals here. We’ve found time and time again that working in tandem has led to better results, more surprising work, and a deeper understanding of what to do next.

All of which is in service of helping you and your brand stand apart. All the integration in the world is moot if it gets lost in a sea of sameness. Our brand partners are known to stand out from their competition, stand out from their categories, and maybe — most importantly — stand out in the hearts and minds of their audience and consumers. By doing so, they’re able to be not just observers of culture, but authors of it, too

  • Marcus Fischer

    Marcus Fischer

    Chief Executive Officer

    Unparalleled instincts and a deeply analytical approach gave Marcus his start as a planner in the agency world. Today, as the CEO of Carmichael Lynch, he leads the agency’s business, vision, and award-winning culture. Marcus has worked on some of the nation’s top brands and has been the strategic mind behind dozens of winning campaigns for clients ranging from BMW and Purina Dog Chow to Dairy Queen and Target to Subaru.
  • Julie Batliner

    Julie Batliner


    As president of Carmichael Lynch, Julie oversees the leadership and direction of the agency. She is the lead catalyst for integration of all agency offerings, bringing clients a holistic, cross-discipline approach to their marketing challenges. This unique ability to activate multiple and distinct agency resources based on individual client needs has accelerated growth for clients and the agency alike. She has been individually recognized with two Stevie Awards in the categories of Female Executive of the Year and Woman of the Year, been named a PRWeek Power List Most Influential Communicator, and been named a Working Mother of the Year by She Runs It (formerly AWNY).
  • Marty Senn

    Marty Senn

    Chief Creative Officer

    Marty oversees the creative output of the agency. He has more than 20 years of experience developing award-winning cross-platform ideas and experiences and still gets excited about what’s next. He’s worked around the world and in almost every category, spending time at agencies on both coasts and in Europe, with credits ranging across tech, retail, sports, consumer goods, and so much more.
  • Lachlan Badenoch

    Lachlan Badenoch

    Chief Strategy Officer

    Lachlan leads our planning team, unearthing both deep insights and a bit of brand poetry. With more than 20 years of strategic leadership at agencies in Europe and the U.S., Lachlan’s cross-discipline global experience has driven business thinking and marketing innovations for clients such as BMW, Virgin, Orange, McDonald’s, Nintendo, Kellogg’s, Heinz, Carlsberg, Nestlé, General Mills, and many others.
  • John Green

    John Green

    Chief Financial and Operating Officer

    John leads the agency’s strategic financial discipline and keeps a steady hand on balancing continued growth with intelligent investment. In addition to overseeing financial functions, including accounting, strategic planning, auditing, and corporate reporting, he also manages IT, project management, and facility/office services. Prior to joining the agency, John spent time in financial management at General Mills, the Pillsbury Company, and Ernst & Young. He’s spent the past 19 years of his 30-year career at the agency.
  • Carol Haynesworth

    Carol Haynesworth

    Director of Multicultural Strategy & Inclusion

    Carol is responsible for developing business strategy, infrastructure, and implementation of equity efforts across the agency’s portfolio of clients as well as the agency. Her commitment to bringing diversity and representation together in ways that benefit both people and brands is a thread evident in the work she’s done throughout her nearly two-decade career. Prior to joining Carmichael Lynch, Carol was at IPG Mediabrands, where she was the vice president, executive director of diversity, equity and inclusion and also led Ulta Beauty’s successful strategy and investment into the competitive multicultural space during her time at the agency.
  • Neil Goodspeed

    Neil Goodspeed

    Media Director

    Neil has led his team to myriad winning strategies for clients looking to max out creativity, innovative thinking, and progressive approaches to efficient media partnerships and activations. Neil’s team deploys advanced targeting and data-driven strategies across all of our clients, including a hands-on keyboard approach through our internal trade desk and best-in-class brand safety and quality guidelines. With accomplishments like getting Jack Link’s Sasquatch in the ESPN Body Issue, selling eggrolls on Twitch, getting dogs adopted for Subaru, or breaking TikTok records in the first hour of a campaign launch, it’s no wonder he’s racked up industry-wide awards.
  • Stacy Janicki

    Stacy Janicki

    Director of Account Management

    Stacy leads Carmichael Lynch’s account management department, delivering strategic leadership to clients and overseeing collaborative efforts within the agency. Her experience spans diverse business categories, including banking, retail, consumer packaged goods, outdoor recreation, telecommunications, and healthcare. Stacy has been named a “Woman to Watch” and IPG’s Agency Champion of Inclusion, in part for her work on Blaze, an internal group focused on supporting the growth, development, and retention of women at Carmichael Lynch.
  • Randy Hughes

    Randy Hughes

    Executive Creative Director

    Randy joined Carmichael Lynch as a senior art director in 2000. He quickly rose through the creative ranks with award-winning work for clients across the agency’s roster, earning top national and international honors for breakthrough campaigns on behalf of a bevy of iconic brands. Randy is the originator of the Subaru “Love” campaign, which has not only been universally lauded for its creativity but also has helped serve as a catalyst for the car brand’s record sales growth.
  • Milton Un

    Milton Un

    Executive Creative Director - Design

    Leading design at Carmichael Lynch, Milton and his team use design as a means of visualizing possibility. His creative curiosity drives his approach across multiple mediums, including typography, illustration, branding, packaging, art direction, environmental design, TV, sound, and creative strategy. He’s worked on some of the world’s most iconic brands like Nike, Apple, ESPN, and Adidas. At CL, his imprint can be seen in the agency’s award-winning work on clients like Subaru Motorsports (with livery design honored with its own Hot Wheels car) and breakout branding for the Minnesota Twins.
  • Grete Lavrenz

    Grete Lavrenz

    General Manager, Carmichael Lynch Relate

    Grete runs day-to-day operations of the agency’s public relations team, ensuring everyone has the resources needed to produce the very best work for each client. She has a long history of success reinvigorating brands and leading clients and teams down a path toward strong business results and engagement.
  • Erika Collins

    Erika Collins

    Senior Director of New Business

    Erika leads business development efforts for the agency, focusing on acquiring and building successful new client relationships. She has continuously identified ways for prospective new clients to engage with the agency in a rapidly evolving industry. Most recently, she spearheaded the team’s efforts to win new client assignments from H&R Block, Bush’s Beans, Amstel Light, and Red Wing Shoe Company among many others.
  • Katy Tenerovich

    Katy Tenerovich

    Director of Social Strategy

    Katy has a tenacity for all things digital. She is a strategic thinker who brings impressive writing capabilities and social strategies to Carmichael Lynch. Providing social media expertise, integrated marketing planning and tactics, and creative understanding, Katy combines it all with her excellent account and people skills to develop a trust that fosters and furthers clients’ businesses and relationships. Her experience includes iconic brands such as Mercedes-AMG, Cartoon Network, Wonder Bread, Coca-Cola, Fanta, Shoe Carnival, McCormick & Company, Hilton and Pillsbury. Katy is a Cannes Lion, Shorty Award and Addy winner as a result of her work.