Creative

News

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  Butterball Aims for Everyday Relevance With “Care Hard. Cook Easy.” Campaign

  Butterball is looking to move beyond its Thanksgiving stronghold with the launch of “Care hard. Cook easy.”, a new integrated campaign aimed at building everyday relevance and long-term growth, particularly with younger consumers. Developed with agency partner Carmichael Lynch, the effort reflects Butterball’s push to translate decades of holiday leadership into more frequent meal occasions across the year.

  Foodmarket, 06/01/2026

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  Everyday Turkey Cooking Campaigns : Butterball 'Care hard. Cook easy.'

  Turkey is a Thanksgiving must-have, but the Butterball 'Care hard. Cook easy.' campaign aims to change the perception of the protein option into a year-round option for consumers to consider for virtually any meal. The campaign was developed through a partnership with Carmichael Lynch and builds on the brand's legacy by transitioning it into a modernized relatable position that prioritizes playfulness. The campaign will be anchored by two commercials including Carried Away and Favorite Part that put a spotlight on two brand ambassadors whose enthusiasm embraces both product versatility and humor.

  Trend Hunter, 05/30/2026

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  Butterball Launches ‘Care Hard. Cook Easy.’ To Make Turkey an Everyday Choice for New Generation of Cooks - Perishable News

  The “Care hard. Cook easy.” platform brings Butterball’s legacy of helpfulness into a more modern, relatable space, grounded in playful ease and humanity, all while celebrating Butterball’s portfolio of everyday products, from ground turkey and turkey burgers to smoked sausage and turkey breast roast.

  Perishable News, 05/28/2026

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  Creative ads today: Butterball, Clash Royale, Coors Banquet, Mini, Schweppes, Upneeq

  Mini takes cues from sneaker drops in introducing limited-edition cars, and Butterball talks turkey beyond Thanksgiving.

  AdAge, 05/28/2026

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  Butterball Expands Beyond Thanksgiving with ‘Care hard. Cook easy.’ | LBBOnline

  Created with Carmichael Lynch, the integrated campaign brings playful humour and everyday chaos to the forefront as Butterball looks to make turkey a year-round staple for a new generation of home cooks.

  LLB Online, 05/20/2026

Clients

About

Carmichael Lynch has been evolving since the day we opened our doors in 1962. That spirit of continual reinvention is central to who we are — especially over the last five years — as we’ve united our legacy of building iconic brands with the rapid evolution of marketing, culture, and the agency model itself. We also welcomed the Tierney agency into Carmichael Lynch strengthening our offerings and scale.

Our defining strength is our ability to crystallize a brand’s truth and using creativity to connect that truth to people and culture. In a world where business is more complex than ever and culture is louder than ever, simplicity isn’t just refreshing; it’s essential.

That belief fuels our guiding philosophy: THE HARD WORK OF SIMPLE.
We strip away the noise to reveal only what’s most compelling. Because in today’s attention economy, simple isn’t simplistic — simple works harder.

This approach is part of our DNA. We’ve helped brands like Harley-Davidson, Jack Link’s Protein Snacks, Coca-Cola, Subaru, H&R Block, Maker’s Mark and IKEA uncover their simple, resonant brand truths — building platforms that drive both connection and business results.

Another defining advantage: true integration. Our single P&L model empowers us to tap the full breadth of our expertise — creative, media, strategy, and public relations — without friction or silos. At Carmichael Lynch, these disciplines don’t merely collaborate; they operate in lockstep, acting as catalysts for each other’s ideas. We ideate together from the start, ensuring every solution — whether a long-term platform or a real-time response — is stronger, faster, and more cohesive.

People

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  Stacy Janicki

  Chief Executive Officer

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  John Green

  Chief Financial Officer

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  Tracey Santilli

  President

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  Lachlan Badenoch

  Chief Strategy Officer

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  Neil Goodspeed

  Chief Media Officer

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  Brynna Aylward

  Chief Creative Officer

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  Randy Hughes

  Executive Creative Director

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  Kristen Guthrie

  Director of People & Culture

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  Dominique Anzano

  Head of Production

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  Ang Legein

  Director of Digital

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  Emily Den Boer

  Director of Social Strategy

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  Mac Smith

  Director of Business Intelligence

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  Alissa Anderson

  Executive Vice President