Carmichael Lynch Relate received a nomination for Creative Agency of the Year in this year’s North American SABRE Awards. The North American Agencies of the Year awards recognizes the best firms in specific size categories and in specific disciplines. Carmichael Lynch Relate’s work stunned judges with its ingenuity and business impact. Client examples included Helzberg Diamonds’ Breaks the Rules of Engagement campaign for “solving a problem for consumers;” Arla’s Taste is Blind work, which doubled sales in six months and reinvigorated the upstart’s retail placement; and the Conoco Choose Go campaign for being “a creative and effective way to target younger drivers.” The selections are the result of an exhaustive research process involving more than 200 submissions, calls and face-to-face meetings with the best PR firms across the US and Canada. The awards will be announced and presented at the 2019 North American SABRE Awards in New York on May 7.
Carmichael Lynch Relate, 04/08/2019
Seven different clients have been named as finalists in the 2019 North American SABRE Awards. The SABRE Awards, created by public relations trade journal The Holmes Report recognize superior achievement in branding, reputation and engagement. The finalists were selected by a jury of 55 senior professionals, from among 2,000 entries submitted for the annual competition. Winners will be announced on May 7, 2019, at the SABRE Awards Ceremony in New York City. Carmichael Lynch Relate finalists include: Product Media Relations (consumer media) “Helzberg Diamonds Breaks the Rules of Engagement” with Helzberg Diamonds Social Media/Social Networking Campaign “Conoco Launches ‘Choose Go’” with Conoco Influencer Marketing “Taste is Blind: How Arla Got Consumers to Care About an Upstart Cream Cheese” with Arla Foods Technology: Hardware “Making an Impact in Concussion Technology” with Prevent Biometrics Web-Based Business “Art Means More” with Art.com Consumer Health “Garden of Life Grabs ‘Attention’ for Cleaner Vitamins and Supplements” with Garden of Life Multimarket Campaign “KAYAK Helps U.S. Soccer Fans Find a New Fandom” with KAYAK
Carmichael Lynch Relate, 04/01/2019
As one of the agencies leading nominations in the 2019 Public Relations Society of America (PRSA) Silver Anvil Awards, Carmichael Lynch Relate was named a finalist for 12 awards representing a variety of clients and work categories. The PRSA Silver Anvil Awards celebrate organizations that have successfully addressed a contemporary public relations issue with exemplary professional skill, creativity and resourcefulness. Entries are evaluated for their strategic nature using four key components – research, planning, execution and evaluation. Winners will be announced on June 6, 2019, at the Silver Anvil Awards Ceremony in New York City. Carmichael Lynch Relate finalists include: Events and Observances – More than Seven Days, Consumer Products “Edwards Desserts Celebrates Brand Fan Love” with Edwards Desserts Influencer Marketing Program – Macro Influencers “Red Baron Solves Summer Mealtime Chaos” with Red Baron Influencer Marketing Program – Macro Influencers “Garden of Life grabs “attention” for cleaner vitamins and supplements” with Garden of Life Marketing – Consumer Products, Food and Beverage “Red Baron Solves Summer Mealtime Chaos” with Red Baron Marketing – Consumer Products, Healthcare “Protecting Athletes’ Health on the Field of Play” with Prevent Biometrics Marketing – Consumer Services, Financial “Allstate: Good Hearts, Good HandsSM” with Allstate Marketing – Consumer Services, Travel/Tourism/Hospitality “KAYAK Helps U.S. Soccer Fans Find A New Fandom” with KAYAK Integrated Communications – Consumer Products, Retail “Helzberg Diamonds Introduces A New Way To Get Engaged” with Helzberg Content Marketing – Consumer Services “KAYAK Helps U.S. Soccer Fans Find A New Fandom” with KAYAK Integrated Communications – Consumer Products and Non Packaged Goods “Conoco Launches ‘Choose Go’” with Conoco Marketing – Business to Business Products “Bringing Sexy Back to the Box” with IBM Power Systems Most Effective Campaign on a Shoe String – $5,000-10,000, Business “KAYAK Helps U.S. Soccer Fans Find A New Fandom” with KAYAK
Carmichael Lynch Relate, 03/22/2019
Carmichael Lynch Relate was honored for its work with Helzberg Diamonds, Conoco and Arla at the 2019 Innovation SABRE Awards in San Francisco on Tuesday night. The agency took home top awards in the following categories: Best in Broadcast Media (Earned) This includes exceptional broadcast coverage — online segments, TV talk shows, radio shows, podcasts, etc — earned on digital or traditional media. Excludes paid content. Helzberg Diamonds Breaks the Rules of Engagement – Helzberg Diamonds with Carmichael Lynch Relate Best Use of Social Media or Analytics for Audience Insights or Influencer Targeting This category recognizes efforts designed to guide campaign planning by unearthing audience insights or more precise influencer targeting. Conoco Launches “Choose Go” – Phillips 66/Conoco with Carmichael Lynch Relate Best in Digital Marketing/Advertising This includes any online marketing/advertising, including interactive content/advertising, email marketing, e-commerce, QR codes, etc. Taste is Blind: How Arla Got Consumers to Care About an Upstart Cream Cheese – Arla with Carmichael Lynch Relate In addition, Carmichael Lynch Relate was recognized as a Best in Show finalist for its work with Helzberg Diamonds. Judge comments included, “Came up with a new way to talk about diamonds that reflects changing views on partnerships. Solved a problem for consumers.” The In2 Innovation SABRE Awards, created by public relations trade journal The Holmes Report, celebrates what’s next, recognizing insights and innovations by organizations that not only navigate but also thrive in the increasingly complex and fast-moving world of marketing. This year’s awards saw a record number of entries spanning an impressive breadth of industries and categories. Carmichael Lynch Relate was one of the agencies leading nominationsat this year’s ceremony with 18 finalist entries in 15 categories.
Carmichael Lynch Relate, 02/15/2019
Red Wing Shoe Company, a global leader in the design, production and distribution of work, safety and lifestyle footwear and work apparel, has selected Carmichael Lynch Relate as its new public relations agency for its Red Wing Shoe brand following a competitive search. The agency was selected based on its strategic approach to multichannel storytelling, …
Carmichael Lynch Relate, 01/15/2019
|Client||Start Year||End Year|
|Schwan's Company (Edwards Desserts, Freschetta, Mrs. Smith's, Pagoda, Red Baron, Tony's)||2015||Current|
|Phillips 66 Company (76, Conoco, Phillips 66)||2017||Current|
|Garden of Life||2016||Current|
|The Marvin Family of Brands (Marvin Windows and Doors, Infinity Replacement Windows, Integrity Windows and Doors)||2016||Current|
|Red Wing Shoe Company||2019||Current|
At Carmichael Lynch Relate, we build enduring relationships between people and brands by executing what we call “Unfair Ideas,” ideas that fall well within the bounds of legal and ethical guidelines, but fundamentally shift the playing field and reorder client categories.
Unfair Ideas let us do more with less. They’re contagious. They get talked about. Wherever we tell a brand’s story — whether in paid, earned, shared or owned media — Carmichael Lynch Relate creates highly original work that gives consumers new ways to understand, embrace and experience your brand.
Our services include the right combination of critical, long-standing public relations services such as earned media relations, corporate communications, public affairs, brand journalism, reputation management, community and employee relations, leadership enhancement, crisis management as well as content creation, social channel strategy, influencer marketing, paid media, and digital and social engagement.
As a midsize public relations agency, Carmichael Lynch Relate has deep enough resources to provide best-in-class research, insights and service, but is also small enough to remain nimble and highly responsive to client needs. After several consecutive years of outstanding work for our clients and exponential growth, the agency was recognized as 2017‘s Midsize Agency of the Year by PRWeek, as well as Small Agency of the Year by the Holmes Report.
Carmichael Lynch Relate is a stand-alone agency that celebrates our adjacency to advertising powerhouse Carmichael Lynch. Our two agencies can snap together to provide a fully-integrated solution as needed. This collaboration offers clients a holistic, cross-discipline perspective on their businesses, taking into account paid, owned and earned strategies to deliver maximum results.
Julie Batliner, APR
President, Managing Partner
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