Effective today, Spong is changing its name to Carmichael Lynch Relate. This rebranding reflects the firm’s evolution as a creative marketing communications agency rooted in the public relations and social engagement disciplines.
Carmichael Lynch Relate, 10/18/2016
Carmichael Lynch Relate (formerly Spong) has hired Alison Dunning as the agency’s client services director and senior partner. Dunning joins Carmichael Lynch Relate from Edelman New York, where she served as a senior vice president within the Consumer Marketing practice.
Carmichael Lynch Relate, 11/14/2016
Carmichael Lynch Relate President Julie Batliner has been named the winner of two Silver Stevie® Awards in the Female Executive of the Year and Woman of the Year categories at the 13th annual Stevie Awards for Women in Business.
Carmichael Lynch Relate, 11/22/2016
Carmichael Lynch Relate President and Carmichael Lynch Managing Partner Julie Batliner has been recognized by She Runs It as a Working Mother of the Year for 2017. Batliner is one of 26 honorees nationwide.
Carmichael Lynch Relate, 02/28/2017
Striking The Right Balance The 2017 She Runs It Working Mothers of the Year are successes at work, at home, and in their communities. Being a working parent means you have two demanding jobs.
Carmichael Lynch Relate, 02/28/2017
|Client||Start Year||End Year|
|Schwan's Company (Edwards Desserts, Freschetta, Mrs. Smith's, Pagoda, Red Baron, Tony's)||2015||Current|
|Phillips 66 Company (76, Conoco, Phillips 66)||2017||Current|
|Garden of Life||2016||Current|
|The Marvin Family of Brands (Marvin Windows and Doors, Infinity Replacement Windows, Integrity Windows and Doors)||2016||Current|
|Red Wing Shoe Company||2019||Current|
At Carmichael Lynch Relate, we build enduring relationships between people and brands by executing what we call “Unfair Ideas,” ideas that fall well within the bounds of legal and ethical guidelines, but fundamentally shift the playing field and reorder client categories.
Unfair Ideas let us do more with less. They’re contagious. They get talked about. Wherever we tell a brand’s story — whether in paid, earned, shared or owned media — Carmichael Lynch Relate creates highly original work that gives consumers new ways to understand, embrace and experience your brand.
Our services include the right combination of critical, long-standing public relations services such as earned media relations, corporate communications, public affairs, brand journalism, reputation management, community and employee relations, leadership enhancement, crisis management as well as content creation, social channel strategy, influencer marketing, paid media, and digital and social engagement.
As a midsize public relations agency, Carmichael Lynch Relate has deep enough resources to provide best-in-class research, insights and service, but is also small enough to remain nimble and highly responsive to client needs. After several consecutive years of outstanding work for our clients and exponential growth, the agency was recognized as 2017‘s Midsize Agency of the Year by PRWeek, as well as Small Agency of the Year by the Holmes Report.
Carmichael Lynch Relate is a stand-alone agency that celebrates our adjacency to advertising powerhouse Carmichael Lynch. Our two agencies can snap together to provide a fully-integrated solution as needed. This collaboration offers clients a holistic, cross-discipline perspective on their businesses, taking into account paid, owned and earned strategies to deliver maximum results.
Julie Batliner, APR
President, Managing Partner
Senior Director of Brand Marketing, Executive Vice President
Client Services Director, Executive Vice President
Director of Strategy, Corporate Practice Chair, Executive Vice President
Food & Nutrition Practice Chair, Executive Vice President
Cavan Reagan Reichmann
Managing Director, Social Engagement
Senior Director of New Business, Partner
Retail Practice Chair, Senior Vice President
Home and Design Practice Chair, Senior Vice President