Client Start Year End Year
Sherwin-Williams 2007 Current
H&R Block 2021 Current
Garden of Life 2016 Current
Hostess Brands 2021 Current
Saputo Cheese USA 2022 Current
Marvin 2016 Current
Aveda 2018 Current
Sunbrella 2019 Current
PetSmart and PetSmart Charities 2022 Current
Formica Corporation 2015 Current

Come Together. Stand Apart. Carmichael Lynch Relate, we believe that when the best of strategy and creative work together, brands stand apart. Using this philosophy, we've built and reinvigorated some of the most beloved and iconic brands in the world. In the end, our clients transcend their competition to become not only successful, but a part of American pop culture. We have built our company and all its processes on a model of cooperation between interdependent capabilities. This allows us to provide our clients with the kind of seamless collaboration they need, and they consistently tell us our approach is both unique and refreshing.

Our services include the right combination of critical, longstanding public relations services such as earned media relations, brand journalism, reputation management and crisis/issues management, as well as integrated offerings such as content creation, social channel strategy, influencer analytics and engagement, creative development, paid media and digital strategy.

As a midsize public relations agency, Carmichael Lynch Relate has deep enough resources to provide best-in-class research, insights and execution while remaining nimble and responsive to client needs. After several consecutive years of outstanding work for our clients and exponential growth, the agency was recognized by top public relations industry press, PRWeek and PRovoke Media, as a 2017 Agency of the Year and 2019 Creative Agency of the Year finalist. Most recently, we were named by Forbes as one of America’s Best PR Agencies in 2021.

Carmichael Lynch Relate is a stand-alone agency that celebrates our adjacency to advertising powerhouse Carmichael Lynch. Our two agencies can snap together to provide a fully-integrated solution as needed. This collaboration offers clients a holistic, cross-discipline perspective on their businesses, taking into account paid, owned and earned strategies to deliver maximum results.

  • Marcus  Fischer

    Marcus Fischer

    Chief Executive Officer

    Unparalleled instincts and a deeply analytical approach gave Marcus his start as a planner in the agency world. Today, as the CEO of Carmichael Lynch, he leads the agency’s business, vision, and award-winning culture. Marcus has worked on some of the nation’s top brands and has been the strategic mind behind dozens of winning campaigns for clients ranging from BMW and Purina Dog Chow to Dairy Queen and Target to Subaru.
  • Julie Batliner

    Julie Batliner


    As president of Carmichael Lynch and Carmichael Lynch Relate, Julie oversees the leadership and direction of the agency. She is the lead catalyst for integration of all agency offerings, bringing clients a holistic, cross-discipline approach to their marketing challenges. This unique ability to activate multiple and distinct agency resources based on individual client needs has accelerated growth for clients and the agency alike. She has been individually recognized with two Stevie Awards in the categories of Female Executive of the Year and Woman of the Year, been named a PRWeek Power List Most Influential Communicator, and been named a Working Mother of the Year by She Runs It (formerly AWNY).
  • Marty Senn

    Marty Senn

    Chief Creative Officer

    Marty oversees the creative output of the agency. He has more than 20 years of experience developing award-winning cross-platform ideas and experiences and still gets excited about what’s next. He’s worked around the world and in almost every category, spending time at agencies on both coasts and in Europe, with credits ranging across tech, retail, sports, consumer goods, and so much more.
  • Grete Lavrenz

    Grete Lavrenz

    General Manager, Food and Nutrition Practice Chair

    As general manager, Grete runs day-to-day operations of the New York and Minneapolis offices, ensuring staff has the resources needed and each team is producing the very best work for each client. She has a history of success reinvigorating brands and getting existing audiences to reappraise them while acquiring new audiences, changing perceptions and leading to strong business results and engagement. Grete’s portfolio of work has been recognized by the PR industry’s PRWeek, PRSA, PR News and SABRE awards. Grete joined Carmichael Lynch Relate in 2001. She left the agency for a year to earn her master’s degree in international public relations from the School of Journalism, Media and Cultural Studies at Cardiff University in Cardiff, Wales, one of the top 100 world universities. She then returned to the firm to apply her real-world international business and cultural experiences to the agency’s clients.
  • John Green

    John Green

    Chief Financial and Operating Officer

    John leads the agency’s strategic financial discipline and keeps a steady hand on balancing continued growth with intelligent investment. In addition to overseeing financial functions, including accounting, strategic planning, auditing, and corporate reporting, he also manages IT, project management, and facility/office services. Prior to joining the agency, John spent time in financial management at General Mills, the Pillsbury Company, and Ernst & Young. He’s spent the past 19 years of his 30-year career at the agency.
  • Carol Frazer Haynesworth

    Carol Frazer Haynesworth

    Director of Multicultural Strategy and Inclusion

    Carol is responsible for developing business strategy, infrastructure, and implementation of equity efforts across the agency’s portfolio of clients as well as the agency. Her commitment to bringing diversity and representation together in ways that benefit both people and brands is a thread evident in the work she’s done throughout her nearly two-decade career. Prior to joining Carmichael Lynch and Carmichael Lynch Relate, Carol was at IPG Mediabrands, where she was the vice president, executive director of diversity, equity and inclusion and also led Ulta Beauty’s successful strategy and investment into the competitive multicultural space during her time at the agency.
  • Jill Schmidt

    Jill Schmidt

    Executive Vice President, Corporate Practice Chair

    Jill leads the corporate communications team at the agency. She has served as a trusted partner and advisor to companies across numerous industries, with experience leading corporate communications on both the corporate and agency sides. Jill brings a deep background in strategic planning, corporate brand positioning, executive visibility, reputation management, reputation recovery and crisis and issues management. Through her work, Jill has helped to demonstrate the value that effective corporate communications programs can have on an organization’s reputation and its ability to achieve its business objectives. Jill’s work has earned numerous top industry honors, including PRWeek Awards, the Public Relations Society of America Silver and Bronze Anvils, PR SABRE Awards, as well as awards and recognition from the Association for Investment Management and Research (AIMR) and the National Investor Relations Institute.
  • Beth Garcia

    Beth Garcia

    Executive Vice President, Home and Design Practice Chair

    Beth has more than 20 years of experience in communications managing consumer, business-to-business, corporate and trade campaigns for clients in a variety of areas including retail, home and design, apparel, media, publishing and technology. As chair of the home and design practice at Carmichael Lynch Relate, Beth oversees integrated communications strategy for a variety of the agency’s design-focused home brands. In her role, Beth manages a team of people creating and executing insight-based strategic national media relations and influencer campaigns that achieve measurable results.
  • Lachlan Badenoch

    Lachlan Badenoch

    Chief Strategy Officer

    With more than 20 years of strategic leadership at agencies in Europe and the U.S., Lachlan oversees all strategy, brand planning and analytics work at the agency. His cross-discipline global experience has driven business thinking and marketing innovations for clients such as BMW, Virgin, McDonald’s, Nintendo, Kellogg’s, Heinz, Carlsberg, Nestlé, General Mills, and many others. Lachlan’s work has earned strategic and creative accolades from some of the top competitions in the world, including the One Show, Cannes Lions, the Effie Awards and more.
  • Erika Collins

    Erika Collins

    Senior Director of New Business

    Erika leads business development efforts for the agency, focusing on acquiring and building successful new client relationships. She has continuously identified ways for prospective new clients to engage with the agency in a rapidly evolving industry. Most recently, she spearheaded the team’s efforts to win new client assignments from H&R Block, Bush’s Beans, Amstel Light, and Red Wing Shoe Company among many others.