• Carmichael Lynch Relate Wins Six Minnesota PRSA Classics Awards

    Carmichael Lynch Relate Wins Six Minnesota PRSA Classics Awards

    Carmichael Lynch Relate brought home six awards for 2020 Minnesota Public Relations Society of America (PRSA) Classics in Minneapolis on Thursday night. The awards represented Carmichael Lynch Relate’s work in a variety of categories, including media relations, integrated programs, internal communications, special events and more.

    Carmichael Lynch Relate, 06/26/2020

  • Carmichael Lynch Relate Named Finalist in North American SABRE Awards

    Carmichael Lynch Relate Named Finalist in North American SABRE Awards

    Four Carmichael Lynch Relate campaigns have been named finalists in the 2020 North American SABRE Awards. The finalists are among approximately 300 campaigns on the shortlist, selected from more than 2,000 entries.

    Carmichael Lynch Relate, 03/30/2020

  • Carmichael Lynch Relate Expands Home and Design Practice with Sunbrella

    Carmichael Lynch Relate Expands Home and Design Practice with Sunbrella

    Performance textile leader Sunbrella has selected Carmichael Lynch Relate as its public relations agency of record following a competitive search. The agency was selected based on its creative reputation as well as its industry knowledge and strong relationships in the home and design space

    Carmichael Lynch Relate, 02/22/2020

  • Carmichael Lynch Relate Takes Home Top Prize at In2 Sabre Awards

    Carmichael Lynch Relate Takes Home Top Prize at In2 Sabre Awards

    Carmichael Lynch Relate won top awards for its work with OpenTable and Conoco at the 2020 Innovation SABRE awards in Chicago. The agency won Best Use of Integrated Social Media for its work with OpenTable, and Best Use of Social Media or Analytics for Audience Insights for its #MyHeroConoco campaign for Conoco.

    Carmichael Lynch Relate, 02/12/2020

  • Trend Spotting at Design & Construction Week

    Trend Spotting at Design & Construction Week

    Another productive week spent at Design & Construction Week is in the books for Carmichael Lynch Relate. The mega-show—consisting of both the International Builders’ Show and Kitchen & Bath Industry Show—was again a hotspot for builders, designers and other home and design brands to show off what’s new and what’s next. Our PR crew was …

    Carmichael Lynch Relate, 01/29/2020

Client Start Year End Year
Sherwin-Williams 2006 Current
Schwan's Company (Red Baron, Freschetta, Edwards, Pagoda) 2015 Current
Post Consumer Brands 2015 Current
Marvin 2016 Current
Garden of Life 2016 Current
Red Wing Shoe Company 2019 Current
Formica Corporation 2015 Current
Celestial Seasonings 2019 Current
Phillips 66 Company (76, Conoco, Phillips 66) 2017 Current
Aveda 2018 Current

At Carmichael Lynch Relate, we build enduring relationships between people and brands by executing what we call “Unfair Ideas,” ideas that fall well within the bounds of legal and ethical guidelines, but fundamentally shift the playing field and reorder client categories.

Unfair Ideas let us do more with less. They’re contagious. They get talked about. Wherever we tell a brand’s story — whether in paid, earned, shared or owned media — Carmichael Lynch Relate creates highly original work that gives consumers new ways to understand, embrace and experience your brand.

Our services include the right combination of critical, longstanding public relations services such as earned media relations, brand journalism, reputation management and crisis/issues management, as well as integrated offerings such as content creation, social channel strategy, influencer analytics and engagement, creative development, paid media and digital strategy.
 
As a midsize public relations agency, Carmichael Lynch Relate has deep enough resources to provide best-in-class research, insights and execution while remaining nimble and responsive to client needs. After several consecutive years of outstanding work for our clients and exponential growth, the agency was recognized by top public relations industry press, PRWeek and The Holmes Report, as a 2017 Agency of the Year. Most recently, we were a finalist for 2019 Creative Agency of the Year at the SABRE Awards.

Carmichael Lynch Relate is a stand-alone agency that celebrates our adjacency to advertising powerhouse Carmichael Lynch. Our two agencies can snap together to provide a fully-integrated solution as needed. This collaboration offers clients a holistic, cross-discipline perspective on their businesses, taking into account paid, owned and earned strategies to deliver maximum results.

  • Julie Batliner, APR

    Julie Batliner, APR

    President

  • Grete Lavrenz

    Grete Lavrenz

    General Manager, Food & Nutrition Practice Chair

  • Marcus Fischer

    Marcus Fischer

    CEO Carmichael Lynch, Inc.

  • Marty Senn

    Marty Senn

    Chief Creative Officer

  • Lachlan Badenoch

    Lachlan Badenoch

    Chief Strategy Officer

  • Alison Dunning

    Alison Dunning

    Client Services Director, Executive Vice President

  • Beth Garcia

    Beth Garcia

    Executive Vice President, Home and Design Practice Chair

  • Jill Schmidt

    Jill Schmidt

    Executive Vice President, Corporate Practice Chair

  • Régine Labossière

    Régine Labossière

    Associate Director of Media Relations, New York Office

  • Erika Collins

    Erika Collins

    Senior Director of New Business

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