Client Start Year End Year
PetSmart and PetSmart Charities 2022 Current
Hostess Brands 2021 Current
Big Lots 2022 Current
Bob Evans Farms 2023 Current
Marvin 2016 Current
Saputo Cheese USA 2022 Current
Garden of Life 2016 Current
Sunbrella 2019 Current
Post Consumer Brands 2013 Current
Kampgrounds of America (KOA) 2023 Current

Come Together. Stand Apart. Carmichael Lynch Relate, we believe that when the best of strategy and creative work together, brands stand apart. Using this philosophy, we've built and reinvigorated some of the most beloved and iconic brands in the world. In the end, our clients transcend their competition to become not only successful, but a part of American pop culture. We have built our company and all its processes on a model of cooperation between interdependent capabilities. This allows us to provide our clients with the kind of seamless collaboration they need, and they consistently tell us our approach is both unique and refreshing.

Our services include the right combination of critical, longstanding public relations services such as earned media relations, brand journalism, reputation management and crisis/issues management, as well as integrated offerings such as content creation, social channel strategy, influencer analytics and engagement, creative development, paid media and digital strategy.

As a midsize public relations agency, Carmichael Lynch Relate has deep enough resources to provide best-in-class research, insights and execution while remaining nimble and responsive to client needs. After several consecutive years of outstanding work for our clients and exponential growth, the agency was recognized by top public relations industry press, PRWeek and PRovoke Media, as a 2017 Agency of the Year and 2019 Creative Agency of the Year finalist. Most recently, we were named by Forbes as one of America’s Best PR Agencies in 2021.

Carmichael Lynch Relate is a stand-alone agency that celebrates our adjacency to advertising powerhouse Carmichael Lynch. Our two agencies can snap together to provide a fully-integrated solution as needed. This collaboration offers clients a holistic, cross-discipline perspective on their businesses, taking into account paid, owned and earned strategies to deliver maximum results.

  • Lachlan Badenoch

    Lachlan Badenoch

    Chief Strategy Officer

  • Carol Frazer Haynesworth

    Carol Frazer Haynesworth

    Director of Multicultural Strategy and Inclusion

  • John Green

    John Green

    Chief Financial and Operating Officer

  • Grete Lavrenz

    Grete Lavrenz

    General Manager, Food and Nutrition Practice Chair

  • Marty Senn

    Marty Senn

    Chief Creative Officer

  • Julie Batliner

    Julie Batliner

    President & Chief Growth Officer

  • Marcus  Fischer

    Marcus Fischer

    Chief Executive Officer

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