• Red Wing Shoe Company Selects Carmichael Lynch Relate as Public Relations Partner | Carmichael Lynch Relate

    Red Wing Shoe Company Selects Carmichael Lynch Relate as Public Relations Partner | Carmichael Lynch Relate

    Red Wing Shoe Company, a global leader in the design, production and distribution of work, safety and lifestyle footwear and work apparel, has selected Carmichael Lynch Relate as its new public relations agency for its Red Wing Shoe brand following a competitive search. The agency was selected based on its strategic approach to multichannel storytelling, …

    Carmichael Lynch Relate, 01/15/2019

  • Carmichael Lynch Relate Leads Nominations in the 2019 Innovation SABRE Awards

    Carmichael Lynch Relate Leads Nominations in the 2019 Innovation SABRE Awards

    As one of the agencies leading nominations in the 2019 North American Innovation SABRE Awards, Carmichael Lynch Relate was named a finalist for 18 awards in 15 categories for its work with a variety of clients. The In2 Innovation SABRE Awards, created by public relations trade journal The Holmes Report, celebrates what’s next, recognizing insights …

    Carmichael Lynch Relate, 12/19/2018

  • Carmichael Lynch Relate Finalist for PRWeek Awards

    Carmichael Lynch Relate Finalist for PRWeek Awards

    Carmichael Lynch Relate was shortlisted for three 2019 PRWeek Awards. The upcoming ceremony will be the 20-year anniversary of the awards, which celebrate work from the best corporate, agency, nonprofit and education teams, and are established as the communication industry’s highest accolade. Winners will be announced at the New York ceremony on March 21, 2019. Here …

    Carmichael Lynch Relate, 12/13/2018

  • Carmichael Lynch Relate Wins 2018 Global SABRE

    Carmichael Lynch Relate Wins 2018 Global SABRE

    Carmichael Lynch Relate was awarded a 2018 Global SABRE for its work on Evereve’s #DressLikeAMom campaign. Carmichael Lynch Relate placed 14th among 40 award winners, which were chosen from more than 5,500 entries submitted around the world.

    Carmichael Lynch Relate, 11/08/2018

  • Carmichael Lynch Relate Recognized for Best PR Firm Diversity Initiative

    Carmichael Lynch Relate Recognized for Best PR Firm Diversity Initiative

    Carmichael Lynch Relate proudly accepted Honorable Mention in Best PR Firm Diversity Initiative on behalf of its Diversity Inclusion Action League (DIAL) Committee at the 8th annual Diversity Distinction in PR Awards, presented by the PR Council in partnership with PRWeek.

    Carmichael Lynch Relate, 10/10/2018

Client Start Year End Year
Arla 2013 Current
Sherwin-Williams 2006 Current
Schwan's Company (Edwards Desserts, Freschetta, Mrs. Smith's, Pagoda, Red Baron, Tony's) 2015 Current
U.S. Bank 2015 Current
Aveda 2018 Current
KAYAK 2018 Current
Phillips 66 Company (76, Conoco, Phillips 66) 2017 Current
The Marvin Family of Brands (Marvin Windows and Doors, Infinity Replacement Windows, Integrity Windows and Doors) 2016 Current
National Center for Learning Disabilities/Understood.org 2018 Current
Red Wing Shoe Company 2019 Current

At Carmichael Lynch Relate, we build enduring relationships between people and brands by executing what we call “Unfair Ideas,” ideas that fall well within the bounds of legal and ethical guidelines, but fundamentally shift the playing field and reorder client categories.

Unfair Ideas let us do more with less. They’re contagious. They get talked about. Wherever we tell a brand’s story — whether in paid, earned, shared or owned media — Carmichael Lynch Relate creates highly original work that gives consumers new ways to understand, embrace and experience your brand.

Our services include the right combination of critical, long-standing public relations services such as earned media relations, corporate communications, public affairs, brand journalism, reputation management, community and employee relations, leadership enhancement, crisis management as well as content creation, social channel strategy, influencer marketing, paid media, and digital and social engagement.

As a midsize public relations agency, Carmichael Lynch Relate has deep enough resources to provide best-in-class research, insights and service, but is also small enough to remain nimble and highly responsive to client needs. After several consecutive years of outstanding work for our clients and exponential growth, the agency was recognized as 2017‘s Midsize Agency of the Year by PRWeek, as well as Small Agency of the Year by the Holmes Report.

Carmichael Lynch Relate is a stand-alone agency that celebrates our adjacency to advertising powerhouse Carmichael Lynch. Our two agencies can snap together to provide a fully-integrated solution as needed. This collaboration offers clients a holistic, cross-discipline perspective on their businesses, taking into account paid, owned and earned strategies to deliver maximum results.

  • Julie Batliner, APR

    Julie Batliner, APR

    President, Managing Partner

  • Emily Buchanan

    Emily Buchanan

    Senior Director of Brand Marketing, Executive Vice President

  • Alison Dunning

    Alison Dunning

    Client Services Director, Executive Vice President

  • Jill Schmidt

    Jill Schmidt

    Director of Strategy, Corporate Practice Chair, Executive Vice President

  • Grete Lavrenz

    Grete Lavrenz

    Food & Nutrition Practice Chair, Executive Vice President

  • Cavan Reagan Reichmann

    Cavan Reagan Reichmann

    Managing Director, Social Engagement

  • Erika Collins

    Erika Collins

    Senior Director of New Business, Partner

  • Eric Hausman

    Eric Hausman

    Retail Practice Chair, Senior Vice President

  • Beth Garcia

    Beth Garcia

    Home and Design Practice Chair, Senior Vice President

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