Creative

News

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  H&R Block, Carmichael Lynch Relate win Campaign of the Year at PRWeek Awards

  Their effort championed equity for women collegiate athletes after the NCAA’s NIL decision.

  PRWeek, 03/17/2023

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  Big Lots names Carmichael Lynch Relate as PR AOR

  The retailer wants to expand visibility and consideration with consumers.

  PRWeek, 02/07/2023

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  Media Relations 2022: What’s Changed & What Hasn't - Minnesota PRSA

  This article, written by Carmichael Lynch Relate director of media relations Régine Labossière, originally appeared in the Minnesota PRSA’s Perspectives blog.

  Minnesota PRSA, 09/22/2022

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  Frigo’s Colourful Animated Campaign Celebrates Every Kind of Cheese Head | LBBOnline

  Carmichael Lynch and animator Laura Jayne Hodkin reimagine how tweens and teens think of string cheese by offering up the option to bite, chomp, nibble, peel or twist their snacks.

  Little Black Book, 08/25/2022

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  VitaliteTM Gives the People What They've Been Waiting For with Plant-Based Cheese Launch | LBBOnline

  Launching across America, new vegan-certified cheese campaign from Carmichael Lynch breaks the bad reputation of plant based cheeses.

  Little Black Book, 08/25/2022

Clients

About

Come Together. Stand Apart. Carmichael Lynch Relate, we believe that when the best of strategy and creative work together, brands stand apart. Using this philosophy, we've built and reinvigorated some of the most beloved and iconic brands in the world. In the end, our clients transcend their competition to become not only successful, but a part of American pop culture. We have built our company and all its processes on a model of cooperation between interdependent capabilities. This allows us to provide our clients with the kind of seamless collaboration they need, and they consistently tell us our approach is both unique and refreshing.

Our services include the right combination of critical, longstanding public relations services such as earned media relations, brand journalism, reputation management and crisis/issues management, as well as integrated offerings such as content creation, social channel strategy, influencer analytics and engagement, creative development, paid media and digital strategy.

As a midsize public relations agency, Carmichael Lynch Relate has deep enough resources to provide best-in-class research, insights and execution while remaining nimble and responsive to client needs. After several consecutive years of outstanding work for our clients and exponential growth, the agency was recognized by top public relations industry press, PRWeek and PRovoke Media, as a 2017 Agency of the Year and 2019 Creative Agency of the Year finalist. Most recently, we were named by Forbes as one of America’s Best PR Agencies in 2021.

Carmichael Lynch Relate is a stand-alone agency that celebrates our adjacency to advertising powerhouse Carmichael Lynch. Our two agencies can snap together to provide a fully-integrated solution as needed. This collaboration offers clients a holistic, cross-discipline perspective on their businesses, taking into account paid, owned and earned strategies to deliver maximum results.

People

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  Lachlan Badenoch

  Chief Strategy Officer

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  Carol Frazer Haynesworth

  Director of Multicultural Strategy and Inclusion

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  John Green

  Chief Financial and Operating Officer

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  Grete Lavrenz

  General Manager, Food and Nutrition Practice Chair

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  Marty Senn

  Chief Creative Officer

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  Julie Batliner

  President & Chief Growth Officer

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  Marcus Fischer

  Chief Executive Officer