Montchevre goat cheese is crave-worthy, but let’s face it – an unfamiliar name, low awareness, and kitchen uncertainty kept it off shopping lists. We spotted an opportunity with Emerging Foodies: adventurous eaters who loved goat cheese at restaurants but felt stuck when it came to using it at home. The problem? Inspiration paralysis. So, we turned to Montchevre’s biggest asset – the little goat – and let it lead the way. Our bold, multi-channel campaign brought the brand to life with search-fueled social content, culinary influencer collabs, easy, irresistible recipes, and SEO-optimized site updates. The results? A +26% edge over the category, a +21% surge in sales, and a +27% jump in household penetration. Montchevre didn’t just make it into grocery carts – it earned a place on the weekly menu.