Unique and independent: values shared by Pacifico and Gen Z, which is great because they are a key audience for our latest work for Pacifico. In this digital and social campaign, we feature real people who embody what it means to “live life anchors up.” Surfer, artist, pro skater or even a pair of urban-adjacent hikers—adventure can take many forms but it’s never too far away for intrepid, independent spirits.