Having more money is the most popular New Years Resolution after losing weight. We couldn’t help people get abs, but we could help with their finances. We created the New Year More Money campaign that shared tools for smarter money management and highlighted how United Community could help. Turns out, people like it when you help them financially. We had a 242% growth in web traffic, checking application grew by over 200%, account openings were up 60%, and the value of those accounts was 115% greater than last year, all of which let us check off our New Years Resolution of helping our customers.