Crawford was engaged as a strategic partner to help evolve the brand—executing a refreshed logo, updating the website experience, and analyzing CRM opportunities—all with the goal of strengthening relevance among younger audiences while preserving brand loyalty. The results spoke for themselves: NBC was named America’s Number 1 Favorite Brand in Technomic’s Favorite Chains survey, earning the top spot among Gen Z and Millennials. Today, Crawford continues to support the brand across every consumer touchpoint, from collateral to video production.