Crawford is proud to partner with Nothing Bundt Cakes on the launch of a national campaign featuring sportscaster Erin Andrews. The campaign introduces the new Touchdown Bundtlets Made With SNICKERS® and highlights the Score Some Joy Sweepstakes.
Led by Sean Gleason, Chief Marketing Officer of Nothing Bundt Cakes, the initiative brought together Crawford’s creative team under the direction of Rusty Broome (formerly GSD&M). Crawford worked alongside an exceptional group of partners to bring the campaign to life, including Eric Bute of Tribute (director), First Fight (fistfight.tv) for Emmy Award–winning post-production, Brand Cory (brandcory.com) for design, and producer Whitney Conroy of Agency Undisclosed.
The campaign is running nationally across broadcast and digital channels, leveraging SNICKERS®’ role as the Official Chocolate Sponsor of the NFL to connect with football fans at scale. Central to the effort is the Score Some Joy Sweepstakes, which offers guests the chance to win an all-expenses-paid trip for two to the season’s biggest football game.
For Nothing Bundt Cakes, the campaign represents a milestone brand moment — placing the company on a national stage during football season alongside one of the NFL’s most visible sponsors. For Crawford, it underscores our commitment to partnering with clients to deliver bold creative and impactful results.