What if your favorite pop stars from the ‘80s got stuck in the Upside Down? For the Stranger Things Season 4 launch, we turned bags of Doritos into portals to the Upside Down for fans to attend the first music concert streamed from another dimension: “Live From The Upside Down.” Your favorite ‘80s artists didn’t fall into obscurity. They were dragged into an alternate universe, where they’ve been until Doritos opened the portal to the Upside Down.
The half-hour live-streamed concert featured iconic '80s hits "We Got the Beat" and "Our Lips are Sealed" from The Go-Go's, Corey Hart's "Sunglasses at Night" and "Never Surrender," and Soft Cell performing "Tainted Love" as a duet with decade-defying pop star Charli XCX. Besides loads of backstory content that brought fans into the story and teaser films from Gen Z darling Charli XCX, we printed tickets on thousands of special-edition bags, which were being re-sold for over ten times their original price on eBay.
+11% Lift in Doritos sales
303M Views across owned media
365K Scans of the concert invite, 18x the capacity of Madison Square Garden
4.5B Earned media impressions
Doritos + Netflix's Stranger Things: Live From The Upside Down