Creative
Cases
News
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Celebrating agency leaders: When Advertising and Theater connect for the Culture. – HispanicAd.com
We all agree we are in the business of storytelling. Well, here’s a story that has a lot to do with our culture and that rich language many of our consumers speak —Spanish, the language of Cervantes, with all its many different accents.<strong/> “Repertorio Español,” a cradle of great storytelling in Spanish, is celebrating two movers and shakers from our industry: Daisy Expósito-Ulla and Jorge Ulla, the founders of d expósito & Partners (dex). Considered the premier institution historically emblematic of great theater from Spain, Latin America as well as emerging Latinx playwrights, <strong>“Repertorio”</strong> has made a good choice of honorees on their 57th Anniversary. Yet the two honorees don’t want the celebration to be about them but rather about 20,000 young Latin students that each of us can help access “teatro en español” by helping with a donation to NYC’s <strong>“Repertorio Español”</strong>“> <meta name=
HispanicAd.com, 05/10/2025
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Ben Levitt from d’exposito & partners: A Strategic Approach to Multiplatform Storytelling
Ben Levitt, Executive Creative Director at d’exposito & partners, spoke with PRODU about the agency’s latest campaign—a project that spanned approximately six months and prioritized strategic planning, production efficiency, and content modularity across platforms.
PRODU, 05/08/2025
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The Smart Bet in Shaky Times: Hispanic Consumers | dexpósito & partners
Multicultural Marketing Resources https://multicultural.com/newsletters/multicultural-marketing-news-april-is-multicultural-communications-month-2/ By Louis Maldonado These are uncertain times and, for many, the gloomy sociopolitical backdrop offers little reason for recognizing, let alone celebrating, Multicultural Marketing Month. For several weeks, our newsfeeds have been inundated with worrisome headlines touting signs of economic hardship and declining consumer confidence. But within the din, there have been signs of a growth opportunity. One that inspires reason for hope, perhaps even optimism: The U.S. Hispanic Consumer Audience. This past November, William H Frey from The Brookings Institute published an analysis of the latest Census projections. His work showed that even with zero immigration between now and 2060, the U.S. Hispanic population would grow by 9.8 million people. Concurrently, the other three large racial/ethnic groups would decline: Non-Hispanic White by -44.7 million, Asians by -4.6 million and Black by -2.2 million. He identifies two key drivers to this. First, the older age structure of the non-Hispanic White population will yield a natural decrease, where the number of deaths outpaces the number of births. Second, the current base of the Hispanic population, estimated at 68MM people that account for 19% of the total U.S. population, ensures natural population growth, even without any new immigration. […]
Multicultural Marketing News, 04/17/2025
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FORBES pays attention to Tajín’s success story in America – HispanicAd.com
FORBES, the world-known American business magazine, is giving its international audience a taste of Tajín. In its upcoming edition, the publication interviews Tajín’s founder Horacio Fernández who tells the interviewer how his authentic Mexican seasoning “has turned into a spice giant — by selling to Americans.”
HispanicAd.com, 03/01/2025
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Meet Mexico’s First Chili-onaire
Tajín founder Horacio Fernández turned his authentic Mexican seasoning into a $1.5 billion spice giant—by selling to Americans.
Forbes, 02/19/2025
Clients
| Client | Start Year | End Year |
|---|---|---|
| McDonald's Regional Co-Ops (7) | 2005 | Current |
| Tajin International | 2012 | Current |
| Nielsen | 2019 | Current |
| Point32Health | 2022 | Current |
| Smithsonian Institution | 2023 | Current |
| US Food And Drug Administration | 2017 | Current |
| NYC Child Care | 2023 | Current |
| NYC Health + Hospitals | 2020 | Current |
| U.S. Census | 2008 | 2011 |
| AARP | 2011 | 2020 |
About
d expósito & Partners, llc is positioned as the New American Agency (TM). We are an MWBE-certified, full-service, marketing and communications firm with specialized expertise in engaging multicultural audiences, both nationally and locally. We aim to be our clients’ catalyst for sparking cultural change in today’s dynamic marketplace by providing a total dedication to a new, critical way of looking at today’s consumer landscape, where attitudes, trends and behaviors are increasingly influenced by the fast-growing multicultural consumer audiences. In doing so, we leverage our excellence in marketing while leveraging cultural expertise to yield insight-driven strategies and purpose-driven thinking that drives our clients’ businesses.
We are experts in cultural dexterity, harnessing the smarts of cultural intelligence, the empathy of emotional intelligence and the savvy of business intelligence to develop winning strategies and meaningful campaigns that move the hearts of today’s New American growth consumers.
We have transformed from being dedicated to the Hispanic consumer audience to a more holistic, multicultural focus with a range of expertise in the other audience segments that make up a diverse America. Our business model enables this evolution by giving clients the best of both worlds: the comfort of a dedicated core team with the access to group of subject matter experts, when needed.
People
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Daisy Exposito-Ulla
Chairman & CEO
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Gloria Constanza
Chief Contact Strategist
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Louis Maldonado
Managing Director
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Fernando Fernandez
Chief Client Officer
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Paco Olavarrieta
Chief Creative Officer
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John Ross
Chief Financial Officer