Creative
Check Dorman first for truly durable oil pans
Dorman Products
Make each repair an improvement with Dorman throttle bodies
Dorman Products
Get a handle on door and liftgate repairs
Dorman Products
Improve on original VVT parts with Dorman
Dorman Products
Cases
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StorageMart
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NetJets
www.dacgroup.com
News
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Wondering what the future holds for your brand’s marketing performance? Visit DAC at cabana #15 to have your personalized poolside AI fortune read any time from Tuesday April 16th through Wednesday April 17th, and unlock all that is possible.
Web, 04/01/2024
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Performance Marketing Awards 2024 🏆
We're proud to announce that DAC and David Lloyd Clubs are finalist at the 2024 Performance Marketing Awards for Best Team in Performance Marketing, Best Travel, Leisure and Lifestyle Campaign and Best Lead Generation Campaign.
Performance Marketing Awards, 03/22/2024
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2024 Shortlist - European Search Awards
European Search Awards | We're excited to announce that DAC and David Lloyd Clubs are finalist at the 2024 European Search Awards for Best in Search - Travel/Leisure [SEO] and Best Local Campaign [SEO]!
European Search Awards, 03/01/2024
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The AI-powered content factory: How to generate blog posts, articles, and social updates | DAC
Discover the synergy of AI and human creativity in content creation. Learn how to build your own AI-powered content factory for high-quality, on-brand content.
DAC, 03/12/2024
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6 Ways to Supercharge Your Insights with Multi-Touch Attribution | DAC
Explore the power of multi-touch attribution to optimize your digital marketing strategy and gain a comprehensive understanding of the customer journey.
DAC, 03/05/2024
Clients
| Client | Start Year | End Year |
|---|---|---|
| Brooks Running | 2022 | Current |
| Holland America Cruise Line | 2022 | Current |
| Dorman Products | 2021 | Current |
| Bridgestone/Firestone | 2012 | Current |
| Vera Bradley | 2017 | Current |
| StorageMart | 2022 | Current |
| CiCi's Pizza | 2022 | Current |
| Western Union | 2016 | Current |
| Shake Shack | 2020 | Current |
| TGIFriday's | 2019 | Current |
About
DAC is a leading global digital performance marketing agency whose mission is to drive transformational growth for our clients. We just celebrated our 50th anniversary doing just this, and look forward to continuing our legacy into the future. Utilizing our Enterprise-to-Local methodology, we are built for brands that want to connect with their audiences at mass awareness levels as well as drive traffic and conversions to their local and physical locations. This unique capability allows us to impact revenue both online and in-store, and led to us being named by Forrester as one of the most significant performance agencies.
DAC is a data-driven insights organization with expertise in analytics and data that aligns content and media across the entire customer journey. Every plan is designed and measured against specific business goals and objectives to transform business growth. We’ve developed proprietary technology platforms that enable us to optimize media budgets across distributed footprints and centralize local digital media data.
Get a taste of our people-first, courageous culture and hear our trend-spotting smarts in action in DAC’s Podcast Series ‘Inside the Funnel’.
People
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Norm Hagarty
CEO
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Kiran Prashad
President, NY, VP Operations & Product Development
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Mario Lemieux
SVP, Partner, Business Development
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Jenna Watson
SVP, Digital Media
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Nasser Sahlool
SVP, Strategy
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Dan Temby
SVP, Technology & Analytics