Cases
News
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DAC announces partnership with Brooks Running
DAC is announcing a partnership with Brooks Running to help the brand with its integrated search marketing strategy across North America.
DAC, 03/15/2022
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Google Premier Partner Awards 2021 Winner: Brand Awareness | DAC
What happens when you use video to generate interest and paid search to convert it? You win the Google Premier Partner Award for Brand Awareness!Yes, our Google-centered campaign for one of the world’s best-known automotive brands has scooped yet another accolade after driving an outrageous ROI of 30:1. Here’s how we did it...
DAC, 11/01/2021
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US Agency Awards 2021 Winner: Best Integrated Campaign | DAC
Using video to "feed the funnel" and paid media to capture subsequent interest, we showed how to drive outrageous performance in the midst of a pandemic.
DAC, 12/15/2021
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Podcast rewind: 5 insights from Björn's brilliant B2B blueprint | DAC
We invited Björn Radde, Head of Digital Marketing at T-Systems, to reveal all about the future of B2B. These are his sharpest insights.
DAC, 07/23/2021
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3 key findings from Forrester's omnichannel study on behalf of DAC | DAC
Forrester Consulting surveyed 256 marketing leaders to assess the current and future state of omnichannel. These are the key findings.
DAC, 04/20/2021
Clients
| Client | Start Year | End Year |
|---|---|---|
| Brooks Running | 2022 | Current |
| Western Union | 2016 | Current |
| TGIFriday's | 2019 | Current |
| Signet Jewelers | 2020 | Current |
| Vera Bradley | 2017 | Current |
| Bridgestone/Firestone | 2012 | Current |
| Shake Shack | 2020 | Current |
| Circle K/Macs/Couche-Tard | 2019 | Current |
| Sam's Club | 2020 | Current |
| Ashley Furniture, Inc. | 2016 | Current |
About
DAC is a leading global digital performance marketing agency whose mission is to drive transformational growth for our clients. We just celebrated our 50th anniversary doing just this, and look forward to continuing our legacy into the future. Utilizing our Enterprise-to-Local methodology, we are built for brands that want to connect with their audiences at mass awareness levels as well as drive traffic and conversions to their local and physical locations. This unique capability allows us to impact revenue both online and in-store, and led to us being named by Forrester as one of the most significant performance agencies.
DAC is a data-driven insights organization with expertise in analytics and data that aligns content and media across the entire customer journey. Every plan is designed and measured against specific business goals and objectives to transform business growth. We’ve developed proprietary technology platforms that enable us to optimize media budgets across distributed footprints and centralize local digital media data.
Get a taste of our people-first, courageous culture and hear our trend-spotting smarts in action in DAC’s Podcast Series ‘Inside the Funnel’.
People
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Norm Hagarty
CEO
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Kiran Prashad
President, NY, VP Operations & Product Development
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Mario Lemieux
Partner, Business Development
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Nasser Sahlool
SVP, Strategy
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Dan Temby
SVP, Technology & Analytics
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Jenna Watson
SVP, Digital Media