Over the last six years, Atlanta-based Dagger has grown its business with a particular objective: Help big brands act more like modern, nimble media companies.
Throughout her over decade-long career, Kendall has had a hand in creative campaigns for an impressive list of tentpole brands, including (but certainly not limited to) Sprite, Dove Chocolate, Krystal, and Coca-Cola. Her portfolio bursts with work that reflects both personality and purpose with bright art direction that often places underrepresented talent at the center.
|Client||Start Year||End Year|
|Boys & Girls Clubs of America||2019||Current|
|InterContinental Hotels Group||2017||Current|
|Freddy's Frozen Custard and Steakburgers||2021||Current|
|Buffalo Wild Wings||2020||Current|
|Sweetwater Brewing Company||2018||Current|
Dagger is decidedly Atlanta’s fastest-growing agency, a 2020 AdAge Small Agency of the Year (Southeast, Silver), and one of AdAge's 2021 Best Places to Work (#20, <200 employees).
At Dagger we believe that for brands to thrive, they have to succeed in an attention economy, and as such, we believe that brands have to act less like “brands” in the traditional sense and more like media companies. The media company mindset, which is all about creating content that wins the first and sometimes only battle that matters - the battle for consumer attention - means that our brand strategies are often brought to life through new media tactics alongside tried and true tactics like TV, because we engage the consumer where they are, and where that battle is won.
Our brand partners know that we bring a decidedly different, thoroughly-modern approach to brand building that cuts through the marketing jargon and agency catchphrases, and delivers a plan that’s going to move the needle for your business.
Carla Paschke Guy
Founder & Chief Strategy Officer
Chief Creative Officer