Atlanta agency Dagger is launching Dagger Originals, a TV development company with a focus on stories that originate from the Southeast United States.
Ad Age, 12/22/2022
Supplemental health insurance provider Aflac pits its famous spokesduck against the ‘Gap Goat’, which represents the medical debt left over when health insurance fails to cover medical expenses completely.
The Drum, 08/24/2022
Over the last six years, Atlanta-based Dagger has grown its business with a particular objective: Help big brands act more like modern, nimble media companies.
|Client||Start Year||End Year|
|Carter's & OshKosh B'gosh||2023||Current|
|Boys & Girls Clubs of America||2019||Current|
|InterContinental Hotels Group||2017||Current|
|Freddy's Frozen Custard and Steakburgers||2021||2022|
|Buffalo Wild Wings||2020||2022|
Dagger's an independent strategic creative agency that's decidedly Atlanta’s fastest-growing – a 2022 & 2020 AdAge Small Agency of the Year (Southeast, Gold & Silver), and one of AdAge's 2021 Best Places to Work (#20, <200 employees).
At Dagger we believe that for brands to thrive, they have to succeed in an attention economy, and as such, we believe that brands have to act less like “brands” in the traditional sense and more like media companies. The media company mindset, which is all about creating content that wins the first and sometimes only battle that matters - the battle for consumer attention - means that our brand strategies are often brought to life through new media tactics alongside tried and true tactics like TV, because we engage the consumer where they are, and where that battle is won.
Our brand partners know that we bring a decidedly different, thoroughly-modern approach to brand building that cuts through the marketing jargon and agency catchphrases, and delivers a plan that’s going to move the needle for your business.
CEOMike drives Dagger’s vision, culture and growth. He brings over 20 years of digital, social and brand-building experience. A proven client service and team leader, Mike has had success building campaigns for the world’s biggest brands across a variety of industries. Mike joined Dagger in 2015 from TBWA\Chiat\Day New York, where he led the global repositioning for GSK’s global smoker’s health business, Nicoderm CQ (US). Mike was previously SVP, Client Partner at Moxie (formerly Engauge), where he architected the agency’s first content marketing practices for Cisco Systems, UPS and Wells Fargo. He was an early pioneer of social marketing as a consultant for AARP from 2008 to 2011, and implemented early digital content practices for AARP.
Carla Paschke Guy
Founder & Chief Strategy OfficerResponsible for delivering integrated strategies and insights, Carla co-founded Dagger with expertise in digital innovation as well as a passion for new marketing mediums and agile process. She has delivered brand platforms and rich campaign strategies for clients such as Aflac, Boys & Girls Clubs of America, Krystal, The American Cancer Society, and more. Previously, Carla was responsible for Engauge’s innovation portfolio, where she led triple digit growth and inspired full-fledged social and mobile disciplines. Carla has delivered best-in-class work for Chick-fil-A, The Hershey Company, Martha Stewart and The Coca-Cola Company. She was recently named to AdWeek's Women Trailblazers List, alongside the likes of Tracee Ellis Ross and Kamala Harris.
Chief Creative OfficerAl joined as Chief Creative Officer in 2019 and is responsible for driving the creative vision of the agency. He came to us from 22squared, where he served as Executive Creative Director and oversaw all creative output for the agency's Atlanta headquarters. Prior to that, Al spent eighteen years at top creative agencies in New York, the final ten of which at R/GA where he was Executive Creative Director on the agency’s Nike and Samsung accounts. His resume also includes stints at Deutsch, FCB, Digitas and Tribal, where he led teams working on such global brands as American Express, Reebok, Kraft, Chase and AT&T. Al's work has been a mainstay at the annual creative award shows, having taken home top honors at Cannes Lions, CLIO, One Show, London International Awards, Webby Awards and the Effies.