Creative
The Atlanta Journal Constitution - "For the Greater Atlanta"
The Atlanta Journal-Constitution
Cases
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Aflac
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Boys & Girls Clubs of America
News
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Dagger launches TV development company | Ad Age
Atlanta agency Dagger is launching Dagger Originals, a TV development company with a focus on stories that originate from the Southeast United States.
Ad Age, 12/22/2022
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Aflac Duck Takes On The ‘Gap Goat’ Of Medical Debt | The Drum
Supplemental health insurance provider Aflac pits its famous spokesduck against the ‘Gap Goat’, which represents the medical debt left over when health insurance fails to cover medical expenses completely.
The Drum, 08/24/2022
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Top 75 Fastest Growing Agencies
For the third year in a row, Dagger makes Adweek's list of the Fastest Growing Agencies in the U.S.
Adweek, 10/04/2021
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Dagger Wins Small Agency of the Year, Southeast, Silver
Over the last six years, Atlanta-based Dagger has grown its business with a particular objective: Help big brands act more like modern, nimble media companies.
AdAge, 08/05/2020
Clients
| Client | Start Year | End Year |
|---|---|---|
| Cox Automotive | 2022 | Current |
| Jack's Family Restaurants | 2024 | Current |
| The Atlanta Journal-Constitution | 2023 | Current |
| Carter's & OshKosh B'gosh | 2023 | Current |
| Prezzee | 2022 | 2023 |
| Rent. | 2022 | Current |
| ASW Distillery | 2021 | 2023 |
| Aflac | 2015 | Current |
| Boys & Girls Clubs of America | 2019 | Current |
| InterContinental Hotels Group | 2017 | Current |
About
Dagger's an independent strategic creative agency that's decidedly Atlanta’s fastest-growing – a 2022 & 2020 AdAge Small Agency of the Year (Southeast, Gold & Silver), and one of AdAge's 2021 Best Places to Work (#20, <200 employees).
At Dagger we believe that for brands to thrive, they have to succeed in an attention economy, and as such, we believe that brands have to act less like “brands” in the traditional sense and more like media companies. The media company mindset, which is all about creating content that wins the first and sometimes only battle that matters - the battle for consumer attention - means that our brand strategies are often brought to life through new media tactics alongside tried and true tactics like TV, because we engage the consumer where they are, and where that battle is won.
Our brand partners know that we bring a decidedly different, thoroughly-modern approach to brand building that cuts through the marketing jargon and agency catchphrases, and delivers a plan that’s going to move the needle for your business.
People
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Al Patton
Chief Creative Officer
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Carla Paschke Guy
Founder & Chief Strategy Officer
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Mike Popowski
CEO