Client Start Year End Year
AutoTrader 2022 Current
ASW Distillery 2021 Current
Aflac 2015 Current
Boys & Girls Clubs of America 2019 Current
InterContinental Hotels Group 2017 Current
Freddy's Frozen Custard and Steakburgers 2021 Current
Buffalo Wild Wings 2020 2022
Krystal Restaurants 2020 2022
United Way 2019 2021
Sweetwater Brewing Company 2020 Current

Dagger's an independent strategic creative agency that's decidedly Atlanta’s fastest-growing – a 2022 & 2020 AdAge Small Agency of the Year (Southeast, Gold & Silver), and one of AdAge's 2021 Best Places to Work (#20, <200 employees).

At Dagger we believe that for brands to thrive, they have to succeed in an attention economy, and as such, we believe that brands have to act less like “brands” in the traditional sense and more like media companies. The media company mindset, which is all about creating content that wins the first and sometimes only battle that matters - the battle for consumer attention - means that our brand strategies are often brought to life through new media tactics alongside tried and true tactics like TV, because we engage the consumer where they are, and where that battle is won.

Our brand partners know that we bring a decidedly different, thoroughly-modern approach to brand building that cuts through the marketing jargon and agency catchphrases, and delivers a plan that’s going to move the needle for your business.

  • Mike  Popowski

    Mike Popowski


  • Carla Paschke Guy

    Carla Paschke Guy

    Founder & Chief Strategy Officer

  • Al  Patton

    Al Patton

    Chief Creative Officer