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Creative
Rent.
Holiday Inn Express: Breakfast Any Way You Like It
InterContinental Hotels Group
IHG Europe Campaign (Social Video)
InterContinental Hotels Group
Metro Atlanta Chamber
Cases
News
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Dagger launches TV development company | Ad Age
Atlanta agency Dagger is launching Dagger Originals, a TV development company with a focus on stories that originate from the Southeast United States.
Ad Age, 12/22/2022
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Aflac Duck Takes On The ‘Gap Goat’ Of Medical Debt | The Drum
Supplemental health insurance provider Aflac pits its famous spokesduck against the ‘Gap Goat’, which represents the medical debt left over when health insurance fails to cover medical expenses completely.
The Drum, 08/24/2022
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Top 75 Fastest Growing Agencies
For the third year in a row, Dagger makes Adweek's list of the Fastest Growing Agencies in the U.S.
Adweek, 10/04/2021
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Dagger Wins Small Agency of the Year, Southeast, Silver
Over the last six years, Atlanta-based Dagger has grown its business with a particular objective: Help big brands act more like modern, nimble media companies.
AdAge, 08/05/2020
Clients
| Client | Start Year | End Year |
|---|---|---|
| Cox Automotive | 2022 | Current |
| Metro Atlanta Chamber | 2023 | Current |
| Jack's Family Restaurants | 2024 | Current |
| The Atlanta Journal-Constitution | 2023 | Current |
| Carter's & OshKosh B'gosh | 2023 | Current |
| Prezzee | 2022 | 2023 |
| Rent. | 2022 | 2023 |
| ASW Distillery | 2021 | 2024 |
| Aflac | 2015 | Current |
| Boys & Girls Clubs of America | 2019 | Current |
About
Dagger is an independent, creatively wired, strategy obsessed brand building agency based in Atlanta, Georgia. Named to Ad Age’s Best Places to Work, we’re a 2x Ad Age Small Agency of the Year Award winner and have been named 4x to Adweek’s 100 Fastest Growing Agencies. We drive business outcomes for clients with a nimble media company mindset, believing that when brands commit to cultural relevance and stay prolific with content, they earn far more attention and pull ahead of their competition.
Dagger’s wheelhouse is brand and content strategy, campaign development, media connections, and storytelling in all forms - from advertising to branded original series.
Recent clients include: Aflac, American Cancer Society, ASW Distillery, The Atlanta Journal-Constitution, Boys & Girls Clubs of America, Carters & OshKosh B’gosh, Cox Automotive, Fiserve, The Home Depot, IHG Hotels & Resorts, Jack’s Family Restaurants, Masonite International, Metro Atlanta Chamber, Rent.
People
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Missy Taylor
President
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Mike Popowski
CEO
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Carla Paschke Guy
Chief Strategy Officer
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Al Patton
Chief Creative Officer