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Description
Reusables turned expiration dates into opportunities for change. Created for SuperMax, the campaign tackled food waste by reframing “use by” labels as “use for” ideas. Through a smart digital platform, shoppers could scan products nearing expiration and get recipes and tips to reuse them instead of throwing them away. What began as a simple tool to reduce waste became a movement for sustainability—proving that with creativity and purpose, even small actions can spark lasting impact.