Bread & Butter - National Brand Campaign - Don't Overthink It


  • TV/Video
  • Beverage
  • spirits
  • campaign
  • production
  • alcohol
  • tv commercial
  • Wine
  • TV Campaign

Bread & Butter Wines has had a rapid ascent in the market with an annual growth rate of over 50%. Surprisingly, it’s achieved all of this without a big campaign idea. But, in order to sustain this growth, the brand was in need of a rallying cry to further develop and enhance their positioning.