Impossible Foods - Social Activation - Earth Day Tiny Impact Kitchen


  • Social Media
  • creative
  • production
  • Social Media Campaign
  • social content
  • Environmental

For Earth Day 2023, we sought to convey Impossible's "mini" carbon footprint using a mini kitchen. Activated on social, we opted for simple yet surreal, somewhat familiar imagery to show consumers that choosing an alternative that's better for our planet can be fun, delicious, and good vibes.