Cases
News
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Vital Farm's "Roam Free' Campaign Riffs On Twitter Rebranding
Vital Farms is taking over San Francisco with a series of OOH ads with the message: "Roam Free, Little Bird. Live The Way Our Hens Do."
MediaPost, 08/02/2023
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Natalie Seitz and Chad Levin, dentsu X: 9 Up-and-Coming Media Planners Who Have Our Attention
Rising stars from dentsu X, M&C Saatchi Performance, Media by Mother, Wavemaker, Initiative, and Connected Digital are bringing fresh ideas to an industry in flux, writes LBB’s Addison Capper
Little Black Book, 10/18/2023
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These 30 early- and mid-career pros are poised to shake up the advertising world.
Business Insider, 11/21/2023
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The Identity Refocus: Brands Leading User-Centric Advertising | LBBOnline
Aurelia Noel, global head of innovation and transformation, dentsu X on how the advertising industry faces the responsibility of shaping a future centred on the individual
Little Black Book, 11/16/2023
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dentsu X releases Motivations Study to help brands understand consumers better: Best Media Info
Best Media Info: Profiling more than 400,000 people in 70 markets across the world, the study has identified six core Motivations that drive everyone at varying levels: Accomplishment, Affection, Information, Possessi| Advertising News
www.bestmediainfo.com, 04/11/2023
Clients
| Client | Start Year | End Year |
|---|---|---|
| Zurich Financial | 2019 | Current |
| Vital Farms | 2019 | Current |
| Visit Scotland | 2021 | Current |
| Unilever | 2013 | Current |
| U.S. Bancorp | 2013 | Current |
| Truist | 2023 | Current |
| Tiffany & Co. | 2021 | Current |
| The Aspen Group | 2022 | Current |
| Social Finance, Inc. | 2015 | Current |
| Shiseido | 2015 | Current |
About
dentsu X is a leading full-service, full-funnel media agency built for today’s progressive marketer. Our mission as an agency is to defy convention to deliver business outcomes. We defy convention by:
– Championing a new breed of media leader armed to solve for the changing consumer and landscape
– Harnessing our performance heritage to deliver full-funnel excellence and accountability
– Flipping the script to create new rules for brands that push experiences and expectations to new heights
dentsu X has been the Fastest Growing Media Agency 4 consecutive years (RECMA) and been recognized as a Leader in Performance Marketing by Forrester 7 times. Across the United States, dentsu X employs over 950 media practitioners and subject matter experts. Globally, dentsu X employs over 3,500 employees across 47 offices.
People
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Leah Meranus
CEO, North America
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Pranav Pandit
Chief Media Officer
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Scott Daly
Chief Client Officer
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Feng Ren
CFO, Managing Director, Commercial Finance
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Stephen Hom
EVP, Managing Director
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Lauren Johnson
EVP, Managing Director
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Scott Steiner
EVP, Managing Director
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Jonathan Fanucci
EVP, Managing Director
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Eve Leshaw
EVP, Managing Director
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Preston Waller
SVP, Head of Growth