7-Eleven drives in the metaverse with Fortnite activation

7-Eleven drives in the metaverse with Fortnite activation

Case Study

7-Eleven is bringing its long-running car-themed advertising to Fortnite, according to a press release.

Consumers will be able to use clues posted to the chain’s social channels to find branded cars across a series of Fortnite islands. Once found, consumers will gain access to a special map, “There Car” Island, that is host to a virtual car meet.

To bridge the divide between the metaverse and social media, consumers who share a photo of their designated spot on Instagram or X, formerly Twitter, can win prizes like a custom gaming chair or an immortalized gamertag statue for use on the special island.

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