7-Eleven is doubling down on a marketing overhaul for its Slurpee frozen beverage with its latest move, which expands on its earlier “Anything Flows” campaign. Building on the initial campaign, which included a new logo and cup design for the Slurpee, the retail chain is now handing the keys to the consumer to take the refresh to social media, a key channel for its target younger demographic.

Riddled with references to the frozen beverage, Flo Milli’s “Anything Flows” song is complete with a Y2K-inspired music video, directed by Warren Fu, that features bold, eccentric colors, which are also intended for 7-Eleven’s larger Slurpee refresh. The effort was developed in partnership with Dentsu, led by Dentsu Creative and dentsu X and produced by Nova Wav.