Crocs wanted to show up in culture without ever showing its logo. Knowing IRL activations drive earned media, Digitas launched a mysterious TikTok account with artist Anthony Po, dropping teaser videos of a disguised figure placing Crocs on well-known NYC statues. Riddles and clues invited audiences into a citywide scavenger hunt that built curiosity all the way to a five-foot Croc signing. Driven by the Digitas Social Transformation Team, the campaign sparked viral joy and deep fan connection with zero paid media.