Creative
Cases
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Ferrara Candy Company
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Otter Products
News
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Brands pause Black History Month campaigns with DEI dismantling
This year, Black History Month brand campaigns were quieter than normal. Amidst the diversity, equity and inclusion reckoning, expect Women’s History Month and Pride Month to strike similar tones.
Digiday, 03/12/2025
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CRM, Content and Consumer Loyalty are the Future for Brands: Digitas’ Amy Lanzi – Beet.TV
As brands navigate an increasingly competitive commerce landscape, the integration of customer relationship management (CRM) and commerce is emerging as a key strategy. Speaking at the Beet Retreat San Juan, Amy Lanzi, chief executive at Publicis Groupe’s Digitas North America, emphasized the importance of fostering long-term consumer loyalty through content and cross-channel investment.
Beet.TV - The Root to the Media Revolution, 03/12/2025
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Fresh Off the Court: Real-Time Trends Amplifying the Culture of Socialfication
The evolution of socialfication goes far beyond traditional brand opportunities like commercial breaks, jersey sponsorships, and NIL deals with star athletes—fans today crave shared experiences that feel authentic and celebratory. During tournaments like March Madness, social moments break the bound
LinkedIn, 04/04/2025
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Digitas' Chief Media Officer on Media Predictions You Need to Know 04/16/2025
Megan Jones writes "From Customer Behavior Engineering to Pre-Determined Personalization and Creator Empires-the Future of Networked Experiences Has Been Predicted."
Media Post, 04/16/2025
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Digitas CEO Amy Lanzi: How influencers are changing advertising | The Verge
How the Digitas leader is thinking about the rise of the influencer as creative director.
The Verge, 10/17/2024
Clients
| Client | Start Year | End Year |
|---|---|---|
| Walmart | 2018 | Current |
| Flonase/Haleon | 2023 | Current |
| Sephora | 2019 | Current |
| Whirlpool | 2007 | 2022 |
| Align Technology | 2019 | Current |
| Enterprise Holdings ( Enterprise/Alamo) | 2020 | Current |
| Kellanova | 2017 | Current |
| Hewlett Packard Enterprise | 2016 | Current |
| Lenovo | 2013 | Current |
| AAA | 2021 | Current |
About
Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. Celebrated by AdAge as Data and Insights Agency of the Year, U.S Campaign’s Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world’s leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries.
People
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Amy Lanzi
CEO, US
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Melissa Berger
Chief Solutions Officer
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Linda Piggot
Global Chief Growth Officer
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Megan Jones
Head of Media
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Ali Almarsy
Chief Strategy Officer
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Atit Shah
Chief Creative Officer
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Jen Faraci
Chief Data Officer
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Peter Miller
Chief Financial Officer