Creative
Cases
News
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Brands pause Black History Month campaigns with DEI dismantling
This year, Black History Month brand campaigns were quieter than normal. Amidst the diversity, equity and inclusion reckoning, expect Women’s History Month and Pride Month to strike similar tones.
Digiday, 03/12/2025
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CRM, Content and Consumer Loyalty are the Future for Brands: Digitas’ Amy Lanzi – Beet.TV
As brands navigate an increasingly competitive commerce landscape, the integration of customer relationship management (CRM) and commerce is emerging as a key strategy. Speaking at the Beet Retreat San Juan, Amy Lanzi, chief executive at Publicis Groupe’s Digitas North America, emphasized the importance of fostering long-term consumer loyalty through content and cross-channel investment.
Beet.TV - The Root to the Media Revolution, 03/12/2025
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Fresh Off the Court: Real-Time Trends Amplifying the Culture of Socialfication
The evolution of socialfication goes far beyond traditional brand opportunities like commercial breaks, jersey sponsorships, and NIL deals with star athletes—fans today crave shared experiences that feel authentic and celebratory. During tournaments like March Madness, social moments break the bound
LinkedIn, 04/04/2025
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Digitas' Chief Media Officer on Media Predictions You Need to Know 04/16/2025
Megan Jones writes "From Customer Behavior Engineering to Pre-Determined Personalization and Creator Empires-the Future of Networked Experiences Has Been Predicted."
Media Post, 04/16/2025
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Digitas CEO Amy Lanzi: How influencers are changing advertising | The Verge
How the Digitas leader is thinking about the rise of the influencer as creative director.
The Verge, 10/17/2024
Clients
| Client | Start Year | End Year |
|---|---|---|
| Dropbox Inc. | 2025 | Current |
| Enterprise Holdings ( Enterprise/Alamo) | 2020 | Current |
| Rivian | 2024 | Current |
| Walmart | 2018 | Current |
| Kellanova | 2017 | Current |
| Lenovo | 2013 | Current |
| Norwegian Cruise Line | 2022 | Current |
| Salesforce | 2022 | Current |
| Samsung | 2016 | Current |
| RaceTrac | 2021 | Current |
About
Digitas is the Networked Experience agency, where we believe that today’s marketing problems can no longer be siloed. We break through by delivering Media-Fueled Creativity: the intersection of Creative, Media, Data, and Technology that delivers breakthrough ideas and results for clients. Core to our DNA, we leverage comprehensive capabilities across Strategy, Media, Creative, Design, Data & Analysis, and Technology, with specialized services across Connected Campaigns, Cultural Commerce, and Emerging Frontiers. Digitas serves clients around the world, with 5,500 employees in 65 offices across 43 countries. We have been celebrated by Gartner, Forrester, and were recently named Ad Age Data and Insights Agency of the Year, Campaign US Digital and Media Agency of the Year, and recently home three badges for DE&I, Client Stickiness, and Notable Wins in Campaign US Agency Performance Review. For more information visit www.digitas.com.
People
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Amy Lanzi
CEO, US
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Melissa Berger
Chief Solutions Officer
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Linda Piggot
Global Chief Growth Officer
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Megan Jones
Head of Media
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Ali Almarsy
Chief Strategy Officer
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Atit Shah
Chief Creative Officer
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Jen Faraci
Chief Data Officer
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Peter Miller
Chief Financial Officer