NERDS’ Super Bowl campaign delivered a vibrant, multi-channel experience to connect with Gen Z and a national audience. Anchored by a high-impact Super Bowl spot featuring Shaboozey, the campaign transformed New Orleans into a candy-colored playground, blending live action, animation, celebrity energy, and a reimagined soundtrack. With over 80 pieces of content across TV, social, digital, and in-store, the “Unleash Your Senses” initiative turned NERDS Gummy Clusters into a sensation—boosting fandom and purchase intent both in the US and abroad. The result? One of Ad Age’s Top 10 Most Liked Super Bowl commercials, and a bold, unforgettable introduction for NERDS in new global markets.