With allergy season approaching, Flonase wanted to break through a crowded market and reach a younger Gen Z and Millennial audience. The timing was perfect: Season 3 of Bridgerton centered on Colin and Penelope, a pairing fans dubbed #Polin, just a vowel from "pollen." Produced with Shondaland, CAA, and Digitas, the 90-second hero film recreated Bridgerton's opulent, pollen-filled world so faithfully, from costumes to voiceover, that no show talent was needed and fans mistook it for the real thing. Exclusive #TeamPolin merch and a fan giveaway amplified the moment across Shondaland, Flonase, and Shonda Rhimes' own channels.