Creative

Cases

News

Clients

Client Start Year End Year
Jack Daniel's 2019 Current
Champion 2019 Current
Extra 1984 Current
The General Auto Insurance 2022 Current
Pearle Vision 2012 Current
Starbucks 2018 Current
SodaStream 2021 Current
Kerrygold 2016 Current
Old Forester 2019 Current
Woodford Reserve 2019 Current

About

Energy BBDO is a full-service marketing communications company energizing brands nationally and globally. Based in Chicago, and part of BBDO Worldwide—the most awarded creative agency network in the world—Energy BBDO’s philosophy, “Energize People. Energize Brands.”, demonstrates the belief that only through powerful connections with consumers can a brand thrive. Using our BrandEnergy® approach, the agency collaborates with some of the world’s most iconic brands to create evocative stories, and experiences that deliver brand-defining ideas to people in surprising, innovative ways.

Energy is one of the BBDO Network’s top performing offices, most recently being named the 3rd most effective agency in the world by WARC (2023).

BBDO's mantra is "The Work. The Work. The Work." Every day, BBDO people in 150 offices worldwide work day by day, job by job, and client by client to create and deliver the world's most compelling commercial content. BBDO is part of Omnicom Group Inc., a leading global marketing and corporate communications company.

People

  • Jeff Adkins

    Jeff Adkins

    President & CEO

    Jeff doesn’t just build brands, he builds businesses – for our clients and our agency. During his ten years with Energy BBDO, he has developed strategic solutions for clients and agency alike. Under his leadership for the past five years, the Wrigley team has earned six Effies, including one for the global launch of 5 gum. In 2005, Jeff played a critical role in the strategic planning and launch of our re-branding as Energy BBDO, which was a pivotal undertaking for the agency and underscores our commitment to energizing people and brands. Currently, in addition to his role as CMO, Jeff serves as the Global Client Service Director on the Wrigley account. Before BBDO, Jeff worked at DDB Worldwide and Euro RSCG Tatham on brands like Old Spice, Head and Shoulders, Wheaties, Midas, Jim Beam, and Wilson Sporting Goods.
  • Josh Gross

    Josh Gross

    Chief Creative Officer

    Josh Gross is a renowned creative leader with a knack for disruption. He thrives on the leading edge, inspiring some of the most innovative work in our industry, perpetually pushing that edge further. Although he grew up in digital, he quickly became one of the agency’s most evocative storytellers even beyond the digital realm.
  • Larry Gies

    Larry Gies

    Chief Strategy Officer

    With over 20 years of research and planning experience, Larry has led consumer insight and strategy development for a number of brands including Nike, Wrigley, Procter & Gamble, Kraft, Microsoft, Coke, Sears, Absolut, and Miller. His approach to brand-building is grounded equally in both strategic rigor and creative inspiration, leading to innovative consumer engagement platforms and breakthrough advertising campaigns with significant business results. Larry led the development of Miller Lite's strategy to go head-to-head with Bud Light. The strategy was responsible for launching the "beer wars" and reversing Miller Lite's decline, giving the brand its first share increase in over 7 years. The business steadily improved for over 2 years behind the strategy.
  • Carla Eboli

    Carla Eboli

    Multicultural Lead

    Carla is a communications professional with over 20 years of experience in PR, marketing, and social media both in Latin America and the United States. She recently joined Energy BBDO to head up our multicultural practice. Prior to BBDO, Carla was CMO of Dieste, an Omnicom multiculturally focused agency, working to promote the agency’s growth and helping it stay top-of-mind among key opinion leaders. Carla also worked as the head of all Dieste’s Healthcare & Wellness initiatives and innovation, developing client-focused solutions in partnership with other Omnicom agencies and with Google as well. Prior to Dieste, Carla worked as the PR Director at Ketchum Brazil (São Paulo), was part of the Presidential Media Committee in Brasilia, where she covered well-known government officials, and national healthcare policies, as well as Brazil’s Culture State Department, where she led its public relations services and served as communication consultant for the United Nations, managing the communication team of one of the largest NGOs in Brazil, Alfabetização Solidária.
  • Alan Parker

    Alan Parker

    Chief Innovation Officer

    Alan is the Chief Innovation Officer for Energy BBDO and is responsible for driving innovation into our work, advancing our knowledge and application of new technologies and growing our digital capabilities and business. He’s an extremely passionate individual with an entrepreneurial spirit. He thrives on challenges and loves working with likeminded people that want to achieve the best they can, and then some more. As well as the US, Alan has worked extensively in Europe and Asia. He has established highly successful businesses at top agencies including MullenLowe London, where he was Managing Director Digital, Golin London, where he was Head of Digital, and Ogilvy Group Australia, where he was Lead@Social. He has experience innovating with some of the world's most respected brands, such as Unilever, Heineken, Microsoft, Vodafone, Burger King, Tesco, Ford & LinkedIn.
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