Creative
Cases
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5 Gum The 85-year-old Regret Case Study
5 Gum
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American Egg Board
News
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Forging a Bond with Hispanic Consumers | Energy BBDO
Almost as soon as the new administration took office and we saw a surge in anti-immigration rhetoric, predictions began surfacing of a Hispanic spending slowdown. People were speculating that this dynamic and growing segment of consumers was now staying home more and shopping less often.
Energy BBDO, 04/12/2018
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The 12 Best Outdoor Ad Campaigns of the Year – Adweek
In advertising’s golden age, “outdoor” was a category essentially synonymous with billboards. And while there are certainly still a few creative boards on display in this year’s top winners at the Cannes Lions, most of the golds went to out-of-home ideas that push the edges of how marketers can engage passersby.
Adweek, 06/28/2018
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86-Year-Old Gay Man Proves You're Never Too Old To Attend Your First Pride | HuffPost
Martin hopes his journey will inspire young LGBTQ people. An 86-year-old photographer, he opens up about his decision to come out as gay as part of 5 Gum’s “No Regrets” online short film series. He said concealing his true identity for 85 years left him riddled with insecurities and self-doubt.
HuffPost, 05/16/2018
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It’s been 14 years since the first Incredibles movie came out, and the long-awaited sequel is wasting no time on brand integration, partnering up with the American Egg Board for a relaunch of ‘The Incredible Egg’ featuring some of the animated characters.
The Drum, 05/31/2018
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Pearle Vision's New Campaign Is Fit For A King
Matching a celebrity or athlete with a brand is not as easy as one may think. There needs to be a connection; a brand and cultural connection between the two entities. One brand nails it in their recent campaign.
Forbes, 08/09/2018
Clients
| Client | Start Year | End Year |
|---|---|---|
| American Egg Board | 2017 | Current |
| Avocados From Mexico | 2018 | Current |
| Cape Line | 2018 | Current |
| Extra | 1984 | Current |
| Kerrygold | 2016 | Current |
| Ocean Spray | 2018 | Current |
| National Safety Council | 2017 | Current |
| Pearle Vision | 2012 | Current |
| Redd's Apple Ale | 2018 | Current |
| Ziploc | 2011 | Current |
About
Energy BBDO is a full-service marketing communications company energizing brands nationally and globally. Based in Chicago, and part of BBDO Worldwide—the most awarded creative agency network in the world—Energy BBDO’s philosophy, “Energize People. Energize Brands.®”, demonstrates the belief that only through powerful connections with consumers can a brand thrive. The agency collaborates with some of the world’s most iconic brands to create evocative stories, and experiences that deliver brand-defining ideas to people in surprising, innovative ways.
Energy has swiftly become one of the BBDO Network’s top performing offices, most recently being named the third most effective individual agency in North America at the 2018 Effies, and being among the top 25 most awarded creative agencies in the world according to both The Drum’s Big Won and the WARC Creative 100.
BBDO's mantra is "The Work. The Work. The Work." Every day, BBDO people in 289 offices in 81 countries work day by day, job by job, and client by client to create and deliver the world's most compelling commercial content. BBDO is part of Omnicom Group Inc., a leading global marketing and corporate communications company.
People
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Tonise Paul
President and CEO
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Andrés Ordóñez
Chief Creative Officer
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Jeff Adkins
Managing Director
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Larry Gies
Chief Strategy Officer
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Josh Ehart
Chief Data Officer
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Alan Parker
Chief Innovation Officer
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Carla Eboli
Multicultural Lead