We don't know what's going to happen, but we know it's going to be interesting." That quote from BBDO New York chief creative officer Greg Hahn embodies his agency's approach to an ever-growing range of work.
Extra's "The Story of Sarah & Juan" gets 74 million views in its first week. See viral videos from Squatty Potty, Samsung, Sprint and others.
Advertising Age, 10/14/2015
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Our role with our clients is to be an energizing partner—passionately delivering brand-defining ideas and outstanding creative work that grow their brands and business by building meaning in people’s lives.
We bring this meaning to life through a relentless focus on The Work. The Work. The Work., a powerful combination of evocative storytelling and innovative brand experiences.
Evocative storytelling starts with a brand idea that can elicit emotion, built from what people care about the most.
Like Extra, whose emotional stories show how meaningful connections between people can come from something as small as sharing a stick of gum.
Or Citracal, who showed women that beauty and strength are determined by their attitude, not their age.
We go beyond storytelling to create innovative brand experiences, allowing a brand to no only show people what it stands for, but also allowing them to be a part of it.
For LG, this meant inviting people to experience why “Life’s Good When You Play More” by giving them fun, highly sharable ways to play with the G5 smartphone and its peripherals (aka “friends”) on the brand website.
For Ziploc, this meant delivering hundreds of fun tips, tricks, and lifehacks across social media to show moms that Ziploc can help them contain the chaos of modern parenting.
To create these stories and experiences with speed, we turn to Flare, our in-house content studio designed to produce the type and volume of quality, efficient content modern marketers need to fill their content pipelines.
Through everything, we integrate creative data analytics to uncover powerful insights and opportunities where we can create more effective, engaging, and energizing work.
In the past year, our vision to energize people and brands led four of our clients to receive Effies for powerful creativity that drove their businesses forward—part of our role in making BBDO is the world’s most awarded agency network for creativity and effectiveness and AdWeek’s 2015 U.S. Agency of the Year.
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