Almost as soon as the new administration took office and we saw a surge in anti-immigration rhetoric, predictions began surfacing of a Hispanic spending slowdown. People were speculating that this dynamic and growing segment of consumers was now staying home more and shopping less often.
Energy BBDO, 04/12/2018
In advertising’s golden age, “outdoor” was a category essentially synonymous with billboards. And while there are certainly still a few creative boards on display in this year’s top winners at the Cannes Lions, most of the golds went to out-of-home ideas that push the edges of how marketers can engage passersby.
Martin hopes his journey will inspire young LGBTQ people. An 86-year-old photographer, he opens up about his decision to come out as gay as part of 5 Gum’s “No Regrets” online short film series. He said concealing his true identity for 85 years left him riddled with insecurities and self-doubt.
It’s been 14 years since the first Incredibles movie came out, and the long-awaited sequel is wasting no time on brand integration, partnering up with the American Egg Board for a relaunch of ‘The Incredible Egg’ featuring some of the animated characters.
The Drum, 05/31/2018
Matching a celebrity or athlete with a brand is not as easy as one may think. There needs to be a connection; a brand and cultural connection between the two entities. One brand nails it in their recent campaign.
|Client||Start Year||End Year|
|American Egg Board||2017||Current|
Our role with our clients is to be an energizing partner—passionately delivering brand-defining ideas and outstanding creative work that grow their brands and business by building meaning in people’s lives.
We bring this meaning to life through a relentless focus on The Work. The Work. The Work., a powerful combination of evocative storytelling and innovative brand experiences.
Evocative storytelling starts with a brand idea that can elicit emotion, built from what people care about the most.
Like Extra, whose emotional stories show how meaningful connections between people can come from something as small as sharing a stick of gum.
Or Citracal, who showed women that beauty and strength are determined by their attitude, not their age.
We go beyond storytelling to create innovative brand experiences, allowing a brand to no only show people what it stands for, but also allowing them to be a part of it.
For LG, this meant inviting people to experience why “Life’s Good When You Play More” by giving them fun, highly sharable ways to play with the G5 smartphone and its peripherals (aka “friends”) on the brand website.
For Ziploc, this meant delivering hundreds of fun tips, tricks, and lifehacks across social media to show moms that Ziploc can help them contain the chaos of modern parenting.
To create these stories and experiences with speed, we turn to Flare, our in-house content studio designed to produce the type and volume of quality, efficient content modern marketers need to fill their content pipelines.
Through everything, we integrate creative data analytics to uncover powerful insights and opportunities where we can create more effective, engaging, and energizing work.
In the past year, our vision to energize people and brands led four of our clients to receive Effies for powerful creativity that drove their businesses forward—part of our role in making BBDO is the world’s most awarded agency network for creativity and effectiveness and AdWeek’s 2015 U.S. Agency of the Year.
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