Almost as soon as the new administration took office and we saw a surge in anti-immigration rhetoric, predictions began surfacing of a Hispanic spending slowdown. People were speculating that this dynamic and growing segment of consumers was now staying home more and shopping less often.
Energy BBDO, 04/12/2018
In advertising’s golden age, “outdoor” was a category essentially synonymous with billboards. And while there are certainly still a few creative boards on display in this year’s top winners at the Cannes Lions, most of the golds went to out-of-home ideas that push the edges of how marketers can engage passersby.
Martin hopes his journey will inspire young LGBTQ people. An 86-year-old photographer, he opens up about his decision to come out as gay as part of 5 Gum’s “No Regrets” online short film series. He said concealing his true identity for 85 years left him riddled with insecurities and self-doubt.
It’s been 14 years since the first Incredibles movie came out, and the long-awaited sequel is wasting no time on brand integration, partnering up with the American Egg Board for a relaunch of ‘The Incredible Egg’ featuring some of the animated characters.
The Drum, 05/31/2018
Matching a celebrity or athlete with a brand is not as easy as one may think. There needs to be a connection; a brand and cultural connection between the two entities. One brand nails it in their recent campaign.
|Client||Start Year||End Year|
|American Egg Board||2017||Current|
|Avocados From Mexico||2018||Current|
|National Safety Council||2017||Current|
|Redd's Apple Ale||2018||Current|
Energy BBDO is a full-service marketing communications company energizing brands nationally and globally. Based in Chicago, and part of BBDO Worldwide—the most awarded creative agency network in the world—Energy BBDO’s philosophy, “Energize People. Energize Brands.®”, demonstrates the belief that only through powerful connections with consumers can a brand thrive. The agency collaborates with some of the world’s most iconic brands to create evocative stories, and experiences that deliver brand-defining ideas to people in surprising, innovative ways.
Energy has swiftly become one of the BBDO Network’s top performing offices, most recently being named the third most effective individual agency in North America at the 2018 Effies, and being among the top 25 most awarded creative agencies in the world according to both The Drum’s Big Won and the WARC Creative 100.
BBDO's mantra is "The Work. The Work. The Work." Every day, BBDO people in 289 offices in 81 countries work day by day, job by job, and client by client to create and deliver the world's most compelling commercial content. BBDO is part of Omnicom Group Inc., a leading global marketing and corporate communications company.
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