We started our relationship with Mercy in 2019 by developing their first-ever strategic positioning, leading to the platform Open to Whoever You Are. Beyond the launch work, this platform has led to multiple campaigns and commercials for them, driving home the point that Mercy is elite when it comes to accessibility.

As a result, Mercy has doubled its aided awareness numbers and increased enrollment year over year. And in 2023, they were able to "graduate" from a college to a university. Our job? Tell the world just that.