Creative

Cases

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  Welcome To Duke's Country

  Duke's Mayonnaise

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  Feel Good. Not Bad.

  Crunch Fitness

News

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  Creative ads today: Chime, Denny’s, Garage Beer, Visit Iceland, Wingstop, Xbox

  The university celebrates its 75th anniversary with “Every Moment Matters,” a brand campaign from Richmond-based agency Familiar Creatures that highlights how Mercy supports students through every stage of their journey. Rather than focusing on glossy outcomes, the campaign zeroes in on the authentic, everyday experiences that define college life—from late-night study sessions and moments of confusion to breakthrough connections with professors and peers. The cinematic, slow-paced spots (one below, another here) invite reflection on the small but powerful moments that build toward success, while spotlighting Mercy’s inclusive, community-driven spirit. The ads launch this month across TV and social.

  AdAge, 10/23/2025

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  Mercy U’s “Every Moment Matters” Campaign Honors the Journey, Not Just the Destination - Roastbrief US

  As Mercy University celebrates its 75th anniversary this year, the institution is launching a new campaign to show how Mercy believes every moment matters for their students. Teaming up with Richmond-based creative agency Familiar Creatures (known for standout challenger work for Duke’s Mayo, Crunch Fitness and BUBBA Burgers), the university unveils “Every Moment Matters,” which highlights the school’s commitment […]

  Roastbrief US, 10/20/2025

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  ADWEEK's Fastest Growing Agencies 2025 Found Their Niche and Made It Big

  Familiar Creatures has made a name for itself with its out-of-the-box campaigns for challenger brands looking to take on market giants. With a small team of less than 10 employees, the Virginia-based agency won work for Chesapeake Bank and Virginia Public Media, and AOR duties for Bubba Burger. In the past year, Familiar Creatures also launched campaigns for Duke’s Mayonnaise and Crunch Fitness.

  AdWeek, 09/09/2025

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  No Actors, No AI—Just Employees, Duck Boats & Dry Humor Power New Campaign from Familiar Creatures & Chesapeake Bank

  Read all about our campaign celebrating Chesapeake Bank's 125th anniversary here.

  Roastbrief, 07/16/2025

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  The 2025 Agency All-Stars Are Living in the Future

  ADWEEK editors and reporters chose a group of executives and rising stars that the industry should be proud to be represented by. We're proud they selected our senior copywriter, Joel Stiling, for this distinction.

  Adweek, 08/05/2025

Clients

About

Together, we outsmart brand behemoths.

We’ve worked on brand behemoths in our past. We’re FAMILIAR.

And we run circles around them, like a crafty band of CREATURES.

We attack in untraditional ways to give challenger brands an unfair share of attention. And unreal results.

People

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  Dustin Artz

  Co-Founder

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  Justin Bajan

  Co-Founder

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  Carey Ely

  Director of Accounts

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  Kate Luxton

  Brand Director