Creative
BUBBA Burger - You BUBBA Believe It - 30
Bubba Burger
Duke's Mayonnaise
Crunch Fitness
Mercy University "Made for Mavericks"
Mercy College
Duke's Mayonnaise
Cases
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Duke's Mayonnaise
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Crunch Fitness
News
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Yeti and Space Alien Debate the Reality of Bubba Burgers | Muse by Clios
If advanced beings from distant galaxies battled fearsome yetis to the death, which would win? Alas, Bubba Burger doesn't answer that question in the :30 below. Instead, Snowy and ET act kind of bored with each other as they hype the frozen meat treat. Abominable loves the stuff! What better endorsement could there be?
Muse by Clios | Discover the latest creative marketing and advertising news. Muse by Clio is the premier news site covering creativity in advertising and beyond., 04/23/2025
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Bubba Burgers Enlists an Alien and a Yeti Amid Meat Comeback
A cheeky commercial for Bubba burgers marks a new direction for the brand amid a meat-buying boom.
Adweek, 04/23/2025
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Indie shop notches win for new beer brand
Pabst Brewing Co., the company that makes Pabst Blue Ribbon, has hired independent agency Familiar Creatures to launch its newest product, a light beer called Pabst Light, in April. Familiar Creatures, which won the business following a competitive review, will serve as the beer brand’s agency of record and manage strategy, creative and social. The shop also works with clients such as Crunch Fitness and Duke's Mayo.
Ad Age, 02/28/2025
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2024 Fastest Growing Agencies | ADWEEK
#25. Familiar Creatures Familiar Creatures focuses their funny, weird, and creative prowess on supporting challenger brands that fall just outside of the scope of larger agencies. The growth in the agency’s two biggest accounts, Crunch Fitness and Sauer Brands, is reflected in its over $1 million in revenue growth between 2022 and 2023.
Ad Week, 11/12/2024
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Familiar Creatures, the agency behind groundbreaking work for Crunch Fitness and Duke’s Mayo has been appointed creative agency of record for BUBBA burger in a competitive pitch that involved multiple agencies. As the country’s best-selling frozen burger brand, BUBBA has been a highly-visible brand in grocery stores for decades, but this marks the first time the company has partnered with a […]
Roastbrief US, 11/12/2024
Clients
| Client | Start Year | End Year |
|---|---|---|
| Duke's Mayonnaise | 2021 | Current |
| Crunch Fitness | 2021 | Current |
| Bubba Burger | 2024 | Current |
| Chesapeake Bank | 2024 | Current |
| VPM | 2024 | 2025 |
| FamilyAlbum | 2024 | 2024 |
| Hometap | 2022 | Current |
| Pabst | 2025 | 2025 |
| Mercy College | 2019 | Current |
| Kernel Seasons | 2022 | 2024 |
About
Together, we outsmart brand behemoths.
We’ve worked on brand behemoths in our past. We’re FAMILIAR.
And we run circles around them, like a crafty band of CREATURES.
We attack in untraditional ways to give challenger brands an unfair share of attention. And unreal results.
People
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Dustin Artz
Co-Founder
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Justin Bajan
Co-Founder
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Carey Ely
Director of Accounts
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Kate Luxton
Brand Director