Creative
Cases
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Crunch Fitness - Creative Platform - "Feel Good. Not Bad."
Crunch Fitness
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Duke's Mayo - Creative Platform - "Welcome To Duke's Country"
Duke's Mayonnaise
News
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Hometap Turns Home Equity into a Source of Possibility | LBBOnline
Little Black Book, Familiar Creatures and Hometap reframe home equity as a tool for life’s unexpected moments, making tapping into your home feel less risky
Little Black Book, 08/25/2026
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In a time where Americans are feeling strapped more than ever, many are actually sitting on one of the most valuable assets they’ll ever own: their home. That tension is at the heart of a new campaign from Hometap and independent agency Familiar Creatures, which argues that homeowners shouldn’t be afraid to tap into the […]
Roastbrief US, 08/24/2026
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Familiar Creatures: Ad Age Small Agency Awards 2026
Familiar Creatures won Small Agency of the Year, 1-10 Employees, Silver at the 2026 Ad Age Small Agency Awards.
Ad Age, 07/23/2026
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BUBBA burger fires up summer with next chapter of 'You BUBBA Believe It' - Roastbrief US
With grilling season in full swing, BUBBA burger is launching the next installment of its award-winning “You BUBBA Believe It” platform from creative agency partner, Familiar Creatures. Created in partnership with Spang TV with Familiar Creatures Co-Founder Dustin Artz directing, the new social campaign brings the brand’s signature larger-than-life humor to backyard barbecue culture, celebrating […]
Roastbrief US, 07/08/2026
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BUBBA Burger Yeti Returns to Fire Up Summer Grilling | LBBOnline
Little Black Book, Familiar Creatures and Spang TV launch the latest instalment in 'You BUBBA Believe It' celebrating the personalities and traditions of backyard grilling
Little Black Book, 07/07/2026
Clients
| Client | Start Year | End Year |
|---|---|---|
| Duke's Mayonnaise | 2021 | Current |
| Crunch Fitness | 2021 | Current |
| Bubba Burger | 2024 | Current |
| Chesapeake Bank | 2024 | Current |
| Mercy University | 2019 | 2025 |
| Pabst | 2025 | 2025 |
| Virginia Public Media | 2024 | 2025 |
| The Fralin Museum of Art | 2024 | 2025 |
| FamilyAlbum | 2024 | 2024 |
| Kernel Season's | 2022 | 2024 |
About
Hi, we're Familiar Creatures. We're an independent creative agency that outsmarts brand behemoths. We attack in untraditional ways to give challenger brands an unfair share of attention. And unreal results.
We've been named an Ad Age Small Agency of the Year (2026), AdWeek's Fastest Growing Agencies (2024 & 2025) and Richmond's Fastest Growing Companies (2023-2025).
Visit us: https://www.familiarcreatures.com/
Follow us: https://www.instagram.com/familiarcreatures/
People
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Dustin Artz
Co-Founder
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Justin Bajan
Co-Founder
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Carey Ely
Director of Accounts
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Kate Luxton
Brand Director









