Creative
Duke's Mayonnaise
Crunch Fitness
Bubba Burger
Mercy University
Cases
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Crunch Fitness - Creative Platform - "Feel Good. Not Bad."
Crunch Fitness
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Duke's Mayo - Creative Platform - "Welcome To Duke's Country"
Duke's Mayonnaise
News
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With Football Fans And Challenger Strategies, Duke's Mayo Keeps On Growing 01/09/2026
The regional brand is using experiential marketing to highlight how different it is from the rest of the condiment crowd.
MediaPost CPG Insider, 01/09/2026
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Creative ads today: Duke’s Mayo, E*Trade, Jim Beam, Lexus, Listerine, Lucille, Wealthsimple
Duke’s Mayo rains down from the sky, and Wealthsimple interviews people to get a handle on the future.
Ad Age, 01/06/2026
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Duke’s Mayo Drops in to Save Any Occasion | LBBOnline
Familiar Creatures campaign makes over-the-top debut at the Duke’s Mayo Bowl to celebrate the brands launch across the US
Little Black Book, 01/05/2026
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Duke’s Mayo crashes the party with Bowl-Game-sized launch - Reel 360 News
REEL RICHMOND: Created by Familiar Creatures, the new campaign, Mayo Is Coming, leans fully into Duke’s over-the-top personality.
Reel 360 News, 01/05/2026
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Creative ads today: Crunch Fitness, H&R Block, IHOP, Olipop, Rocket, TurboTax, Wild Planet
Jean Smart goes time-traveling for Olipop—plus, the tax and gym brands are out in force for New Year’s.
Ad Age, 01/05/2026
Clients
| Client | Start Year | End Year |
|---|---|---|
| Duke's Mayonnaise | 2021 | Current |
| Crunch Fitness | 2021 | Current |
| Bubba Burger | 2024 | Current |
| Chesapeake Bank | 2024 | Current |
| Mercy University | 2019 | 2025 |
| Pabst | 2025 | 2025 |
| Virginia Public Media | 2024 | 2025 |
| The Fralin Museum of Art | 2024 | 2025 |
| FamilyAlbum | 2024 | 2024 |
| Kernel Season's | 2022 | 2024 |
About
Hi, we're Familiar Creatures. Together, we outsmart brand behemoths. We’ve worked on brand behemoths in our past. We’re FAMILIAR. And we run circles around them, like a crafty band of CREATURES. We attack in untraditional ways to give challenger brands an unfair share of attention. And unreal results.
We've been named one of AdWeek's Fastest Growing Agencies (2024 & 2025) and Richmond's Fastest Growing Companies (2023-2025).
Visit us: https://www.familiarcreatures.com/
Follow us: https://www.instagram.com/familiarcreatures/
People
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Dustin Artz
Co-Founder
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Justin Bajan
Co-Founder
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Carey Ely
Director of Accounts
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Kate Luxton
Brand Director