Creative

Cases

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  Welcome To Duke's Country

  Duke's Mayonnaise

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  Feel Good. Not Bad.

  Crunch Fitness

News

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  Bubba Burgers Enlists an Alien and a Yeti Amid Meat Comeback

  A cheeky commercial for Bubba burgers marks a new direction for the brand amid a meat-buying boom.

  Adweek, 04/23/2025

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  Indie shop notches win for new beer brand

  Pabst Brewing Co., the company that makes Pabst Blue Ribbon, has hired independent agency Familiar Creatures to launch its newest product, a light beer called Pabst Light, in April. Familiar Creatures, which won the business following a competitive review, will serve as the beer brand’s agency of record and manage strategy, creative and social. The shop also works with clients such as Crunch Fitness and Duke's Mayo.

  Ad Age, 02/28/2025

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  2024 Fastest Growing Agencies | ADWEEK

  #25. Familiar Creatures Familiar Creatures focuses their funny, weird, and creative prowess on supporting challenger brands that fall just outside of the scope of larger agencies. The growth in the agency’s two biggest accounts, Crunch Fitness and Sauer Brands, is reflected in its over $1 million in revenue growth between 2022 and 2023.

  Ad Week, 11/12/2024

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  America’s Best-selling Frozen Burger Brand Taps Familiar Creatures as Lead Creative Agency - Roastbrief US

  Familiar Creatures, the agency behind groundbreaking work for Crunch Fitness and Duke’s Mayo has been appointed creative agency of record for BUBBA burger in a competitive pitch that involved multiple agencies. As the country’s best-selling frozen burger brand, BUBBA has been a highly-visible brand in grocery stores for decades, but this marks the first time the company has partnered with a […]

  Roastbrief US, 11/12/2024

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  Creative ads today: Bumble, Crunch Fitness, Tinder, Zocdoc

  The fitness chain continues its “Feel Good, Not Bad” campaign, which launched a year ago, with new executions from agency Familiar Creatures. The lighthearted spots again show the simple, binary benefits of joining the gym.

  Ad Age, 01/03/2025

Clients

About

Together, we outsmart brand behemoths.

We’ve worked on brand behemoths in our past. We’re FAMILIAR.

And we run circles around them, like a crafty band of CREATURES.

We attack in untraditional ways to give challenger brands an unfair share of attention. And unreal results.

People

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  Dustin Artz

  Co-Founder

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  Justin Bajan

  Co-Founder

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  Carey Ely

  Director of Accounts

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  Kate Luxton

  Brand Director