Creative
Cases
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Duke's Mayonnaise
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Crunch Fitness
News
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Read all about our campaign celebrating Chesapeake Bank's 125th anniversary here.
Roastbrief, 07/16/2025
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The 2025 Agency All-Stars Are Living in the Future
ADWEEK editors and reporters chose a group of executives and rising stars that the industry should be proud to be represented by. We're proud they selected our senior copywriter, Joel Stiling, for this distinction
Adweek, 08/05/2025
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Yeti and Space Alien Debate the Reality of Bubba Burgers | Muse by Clios
If advanced beings from distant galaxies battled fearsome yetis to the death, which would win? Alas, Bubba Burger doesn't answer that question in the :30 below. Instead, Snowy and ET act kind of bored with each other as they hype the frozen meat treat. Abominable loves the stuff! What better endorsement could there be?
Muse by Clios | Discover the latest creative marketing and advertising news. Muse by Clio is the premier news site covering creativity in advertising and beyond., 04/23/2025
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Bubba Burgers Enlists an Alien and a Yeti Amid Meat Comeback
A cheeky commercial for Bubba burgers marks a new direction for the brand amid a meat-buying boom.
Adweek, 04/23/2025
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Indie shop notches win for new beer brand
Pabst Brewing Co., the company that makes Pabst Blue Ribbon, has hired independent agency Familiar Creatures to launch its newest product, a light beer called Pabst Light, in April. Familiar Creatures, which won the business following a competitive review, will serve as the beer brand’s agency of record and manage strategy, creative and social. The shop also works with clients such as Crunch Fitness and Duke's Mayo.
Ad Age, 02/28/2025
Clients
Client | Start Year | End Year |
---|---|---|
Duke's Mayonnaise | 2021 | Current |
Crunch Fitness | 2021 | Current |
Bubba Burger | 2024 | Current |
Chesapeake Bank | 2024 | Current |
VPM | 2024 | 2025 |
FamilyAlbum | 2024 | 2024 |
Hometap | 2022 | Current |
Pabst | 2025 | 2025 |
Mercy College | 2019 | Current |
Kernel Seasons | 2022 | 2024 |
About
Together, we outsmart brand behemoths.
We’ve worked on brand behemoths in our past. We’re FAMILIAR.
And we run circles around them, like a crafty band of CREATURES.
We attack in untraditional ways to give challenger brands an unfair share of attention. And unreal results.
People
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Dustin Artz
Co-Founder
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Justin Bajan
Co-Founder
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Carey Ely
Director of Accounts
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Kate Luxton
Brand Director