Creative

Cases

• 

  Crunch Fitness - Creative Platform - "Feel Good. Not Bad."

  Crunch Fitness

• 

  Duke's Mayo - Creative Platform - "Welcome To Duke's Country"

  Duke's Mayonnaise

News

• 

  Why ad agencies are expanding higher education client work

  Outlining why ad agencies are carving out niches around higher education.

  Ad Age, 04/08/2026

• 

  How and where colleges and universities are marketing

  Ad Age explores why colleges and universities can no longer rely on traditional recruitment strategies to attract prospective students.

  Ad Age, 04/07/2026

• 

  Fitness & Wellness Brands Embrace Playful Marketing for April Fools’ Day - Athletech News

  Protein vapes, motor oil energy drinks and mushroom toothpaste: April Fools' Day 2026 is holding up a mirror to the wellness industry.

  Athletech News, 04/01/2026

• 

  Crunch Fitness Blows Smoke on Post-Workout Recovery with Protein Vapes | LBBOnline

  Little Black Book, Familiar Creatures delivers the latest health craze for April Fools Day

  Little Black Book, 04/01/2026

• 

  April Fools’ 2026- Crunch Fitness

  This year’s gags lean heavily into the blurred line between fake and real.

  Ad Age, 04/01/2026

Clients

About

Hi, we're Familiar Creatures. We're an independent creative agency that outsmarts brand behemoths. We attack in untraditional ways to give challenger brands an unfair share of attention. And unreal results.

We've been named one of AdWeek's Fastest Growing Agencies (2024 & 2025) and Richmond's Fastest Growing Companies (2023-2025).

Visit us: https://www.familiarcreatures.com/
Follow us: https://www.instagram.com/familiarcreatures/

People

• 

  Dustin Artz

  Co-Founder

• 

  Justin Bajan

  Co-Founder

• 

  Carey Ely

  Director of Accounts

• 

  Kate Luxton

  Brand Director