Launching a 10 year-old craft brewery's first integrated campaign.

The Blue Ridge mountains look cool on a beer label, but how do you make a brand out of that?

A BIG. HONKING. PLATFORM.

We came up with three words to define an entire brewing company:
Slow by Nature.

Slow: because they mostly brewed lagers, and those take longer to make. Plus they’re all about simple pleasures, and encouraging us to take a break from the busy-ness of life.

By Nature: because they are literally right off the Appalachian Trail. Taken together, Slow by Nature says a lot about their brand and what they stand for.