Creative

Cases

• 

  Checkers & Rally's | Fryday to Friday Case Study

  Checkers & Rally's

• 

  Checkers & Rally's | Fast Foodie Case Study

  Checkers & Rally's

News

• 

  New Executives Balancing Legacy and Innovation at Legendary Atlanta Companiesst a moment...

  Atlanta Business Chronicle, 04/26/2026

• 

  Why advertisers are quietly returning to politicized media channels

  As brand suitability evolves and economic pressure mounts, some advertisers are reentering risky media environments.

  Digiday, 10/09/2025

• 

  Fitzco Selects Wallrapp As CEO 08/22/2025

  Previously, Wallrapp was CEO at Hill Holliday Group in Boston.

  Media Post, 08/21/2025

• 

  Fitzco Named First AOR For Biolyte 10/07/2025

  The agency's remit is both creative and media.

  Media Post, 10/06/2025

• 

  Adage: Fitzco Sees Growth in Revenue, Head Count and Clients

  Small Agency of the Year, 76-150 employees, Gold:Fitzco

  Fitzco, 07/27/2022

Clients

About

Founded in 1983 in Atlanta, Georgia, Fitzco is an award-winning, full-service marketing agency and part of the BCG Worldwide family. We help brands win the share battle; earning more attention, consideration, and market share in crowded categories where every marketing dollar has to work harder. By combining audience intelligence, breakthrough creativity, and accountable media, we create work that not only stands out, but drives measurable business results. Our approach is rooted in understanding how people think, choose, and engage, allowing strategy, creative, and media to operate as one connected growth engine. We are thankful for our tenured client partners such as: Sylvania, Optum, Southern Company, Murphy’s Naturals, Biolyte, EyeCare Partners, and Home Instead amoung others.

People

• 

  Chris Wallrapp

  CEO

• 

  Lindsey McVay

  Head of Account Management

• 

  Stephen French

  Head of Strategy

• 

  Ryan Boblett

  Head of Creative

• 

  MJ Gort

  Head of Analytics

• 

  Claire Russell

  Head of Media