How do you let people know names are back on Coke bottles? We created a totally unique song for every single name. Over 1,000 of them. The spots aired on radio and digital audio and we engaged with consumers on social to create totally unique spots custom-made for them if they couldn't find their name in our online database. The campaign was a major team effort, with people across departments writing songs. We increased traffic 177% to the Share-a-Coke site and saw sales of personalized bottles increase 264%.
It’s won at every major award show, including Best in Discipline and Gold at One Show, 6 Cannes Lions, Gold Clios, D&AD, Art Directors Club, Webby Awards, Best in Show at Adstars and more.
Coke 1000 Songs Case Study
The Coca-Cola Company