Creative

Cases

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  MilkPEP ‘You’re Gonna Need Milk for That’ Case Study

  MilkPEP

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  Chipotle 'Doppelgänger' - GALE

  Chipotle Mexican Grill

News

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  AdAge's Business Transformation Agency of the Year

  GALE brings brands into new gaming worlds and helps them connect with a new generation of consumers.

  AdAge, 03/10/2025

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  Loyalty programs with active communities appeal to Gen Z, study finds

  Approximately one-third of Gen Z and millennials surveyed by Gale said they stopped using a loyalty program because it felt impersonal.

  Marketing Dive, 08/08/2025

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  ADWEEK's U.S. Media Agency of the Year

  The Stagwell Media Network agency continues to enhance its robust media arm.

  ADWEEK, 03/11/2025

Clients

About

GALE is the industry’s only Business Agency.

For over a decade, GALE has helped clients break through a cluttered media environment to reach homeowners, professionals, and countless other audience segments, all custom-developed to drive business results.

As a Business Agency, we believe business growth is the most important marketing metric. We work with each client to understand their unique challenge, define what needs to change, and build and execute plan for how to get there.

Our organizational structure is designed to leverage our core competencies, which we refer to as our superpowers:

- Advisory: Solving complex organizational challenges through Advanced Analytics and Insights, Marketing and Brand Transformation, Agile Change Management, and Marketing Technology Consulting.

- Story: Bringing business insights to storytelling and experience through Brand Strategy, Identity and Graphic Design; Integrated, Social, and Content Marketing Campaigns; Product and CX Design (Mobile App, Web, eCommerce); Production (Audio, Video, Animation, Print, Photography); Technology and Software Development.

- CRM (owned): Scaling CRM through brand and data-driven creative using Customer Journeys, Deep Technology Expertise, Proven SMART CRM System, and Channel Orchestration and Optimization.

- Media (paid): Moving people through an audience-focused approach using Data-driven Media and Audience Planning, Media Buying across National, Local, and Programmatic, Digital Shopper, eCommerce and Affiliate Marketing, Content Marketing and SEO/SEM, and Measurement, Attribution, Reporting, and Optimization.

- Social-First: Engaging audiences with strategic 15/45/90 content plans, leveraging Creators and Influencers for authentic amplification, integrating with PR and earned media for extended reach, and managing online communities to build brand loyalty.

All are underpinned by our Data & Tech, we tap our proprietary tools (Alchemy.Ai and AskGALE) and a team of engineers to leverage the latest Ad Tech and Mar Tech technology, first-part data strategies, and AI/ML model creation to move people.

People

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  Andrew Noel

  Global CEO

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  Sanjeev Gosain

  Chief Operations Officer

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  Winston Binch

  Chief Brand & Experience Officer

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  Sanjay Krishnamurthy

  President, GALE India

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  Geoff Edwards

  Managing Director, Creative

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  Dina Rizkalla

  Vice President, Global Delivery

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  Vu Pham-Tram

  Chief Technology Officer

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  Ben James

  Chief Innovation Officer

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  Robyn Cauchy

  Vice President, Research & Data Products

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  Michael Tayag

  Managing Director, Technology

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  Tessa Banks

  Vice President, Production

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  Linda Platt

  Sr. Vice President, Integrated Direct Investment & Media Planning

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  Brad Nunn

  Head of Media Strategy

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  Erin Lyden

  Vice President, Social First (Influencer, PR, Organic Social)

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  Jason McCann

  Managing Director, Creative

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  Marsha Paulter

  Head of Business Operations & Talent Acquisition

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  Josh Braithwaite

  Managing Director, Creative

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  Colleen Saporito

  Vice President, Marketing Strategy

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  David Norton

  Chairman