Did you know that 71.5% of Americans have faked being excited about a gift? We set out to prove that when you do your holiday shopping at AT&T, you can rest assured no one is going to fake-like your gifts.

For our holiday social media campaign, we veered away from the trope of partners lovingly exchanging gifts on Christmas morning to instead focus on the awkwardness of trying to conjure up the appropriate reaction to receiving a not-so-perfect present.

We brought in Behavioral Analyst and Mentalist, Bedros “Spidey” Akkelian, to watch as Alexandra Madison, Tisha Alyn, and Anthony Hamilton Jr. opened gifts from their partners Jon Bouffard, Ashlee Diver, and Tatyana Joseph.