The holidays should be spent with family, not in bumper-to-bumper traffic. We teamed up with NETRMA (North East Texas Regional Mobility Authority) to bring the "magic of the bypass" to life using the charm of stop-motion animation.

This campaign for Toll 49 follows a miniature world making its way through the festive season. While the main roads get clogged with shoppers and travelers, our stop-motion hero finds the clear path home. By using this hand-crafted style, we wanted to mirror the care and effort North East Texas Regional Mobility Authority puts into keeping East Texas moving