Hahn is proud to present our "Better Look North" campaign, a bold visual tribute to the creators and contenders who call this Tier One research university home. The timing couldn't have been more electric. We launched this campaign during the Mean Green’s most successful football season in history, a historic run that saw the team break records and secure a Top 25 national finish. This specific spot made its high-profile debut on ESPN during one of the season’s biggest matchups, capturing the peak energy of a university on the rise. By moving away from traditional campus "fly-throughs" and focusing on the raw human energy of the UNT family, we helped communicate their status as a top-tier institution that is as accessible and diverse as it is undeniably bold.