The 2022 Media Trends - Reimagining Next is a guide for marketers, in which we identify and explore the biggest media trends to watch out for in the coming year.
Dentsu Ad Spend 2022 | iProspect
The new dentsu Ad Spend Report forecasts 9.2% growth in global advertising investment in 2022, outpacing real GDP growth projections by 4.7 percentage points. Dentsu combines data from more than 50 global markets on a semiannual cadence. The current report anticipates US$745bn in global ad spend.
Gamified Commerce: It’s time for brands to play With the rise of platform-based economy and new behaviors driven by the next generation, Gamified Commerce will be an essential component of brand growth. iProspect examines 5 of the most pressing key trends shaping Gamified Commerce and identify how can brands unlock its growth potential today.
iProspect, a dentsu company, is a global digital-first end to end media agency. Its unmatched mix of media strategy and storytelling with digital performance expertise and audience knowledge defines the new territory of performance-driven brand building. By delivering human-centric solutions, iProspect accelerates growth for the world’s most iconic brands including Cox, Hilton, Levi’s, and Abercrombie & Fitch. The iProspect team works across a network of more than 8,000 media and performance specialists spread across 93 global markets.