Marketing in the sexual wellness category means navigating strict regulatory frameworks, platform advertising restrictions, and Canadian Advertising Standards that prohibit overtly sexualized content. For Durex Canada, Level Agency built the "Nothing Feels Better" campaign: a visually intimate, platform-approved creative that reframes condom use around pleasure and emotional connection rather than protection. The spot uses moody, cinematic visuals of couples in close, understated moments, pairing implied imagery with the brand's signature tagline to communicate sensuality without crossing platform content restrictions.

The campaign ran across YouTube, Meta, Amazon, and Google Search from May–August 2025, with extensions across organic social, CRM, and OOH — all built to ladder up to the "Nothing Feels Better" brand platform established in 2022.