To help De’Longhi work around US tariffs, LOLA MullenLowe renamed its high-end coffee machine a computer. Since April in the US, any machine that processes data, gives output, stores information, and runs programs has been exempt from tariffs by being classified as a computer. De’Longhi realized its coffee machines do the same. AND they make great coffee.

In its new campaign, created by LOLA MullenLowe, the team has renamed its high-end coffee machine a computer.