Hyundai KONA "Where to Now" | Case Study

Hyundai Motor America

Case Study

  • Social Media
  • Multicultural
  • Automotive
  • Hispanic
  • Digital Advertising
  • influencer marketing
  • influencer campaign
  • Social Media Campaign
  • Social Media Marketing
  • gen z
  • Automotive Marketing
  • Hispanic Marketing
  • Multicultural & Regional Marketing
  • Multicultural Marketing and Communications Strategy
Description

Latino GenZers cherish freedom, authenticity, and spontaneity while avoiding monotony. They want the assurance of being able to explore anywhere at any time. How can we align KONA's vibrant energy with our consumers' spirit and demonstrate its versatility through its features?

The answer? "Where to Now?"

We enlisted 4 creators, presented them with 12 plans, and gave them 24 hours. Each creator picked three plans to tackle with a Kona, without compromising their unique content style or voice.

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