Creative

Cases

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  Dos Equis "Ni Perdón, Ni Permiso" | Case Study

  Dos Equis

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  Hyundai IONIQ Lineup "Cautionary Tales" | Case Study

  Hyundai Motor America

News

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  Industry Pioneer Alex Lopez Negrete Inducted in AAF’s Hall of Fame

  Every year, the American Advertising Federation celebrates industry legends by inducting them into its prestigious Advertising Hall of Fame. The 2025 class of honorees include Alex Lopez Negrete, co-founder and CEO of Lopez Negrete Communications, a leading US Hispanic advertising and marketing agency. Alex joins a select number of multicultural ad agency executives, including Bill Imada, Aaron Walton, Hector Orci, Daisy Expósito-Ulla, and Tere Zubizarreta, among others.

  Forbes, 03/28/2025

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  13 creative campaigns to know about for Hispanic Heritage Month

  Hispanic Heritage Month isn’t just a celebration of culture—it’s also a time to recognize how Latino identity is shaping modern marketing. Across industries, brands are no longer treating Hispanic audiences as a monolith or an afterthought. Instead, they are crafting stories that speak to real experiences: multigenerational families, bicultural pride, ambition rooted in heritage and the power of community. To explore what’s resonating, AdAge asked Hispanic marketing and creative leaders to share their favorite recent advertising aimed at Latinos. Their selections—new campaigns as well as a few that are a year or two old—span emotional storytelling, social impact, humor and bold creativity, proof that the spectrum of Hispanic identity can’t be confined to a single narrative. And, for Lopez Negrete, 5 of the 13 featured campaigns belonged to us.

  AdAge, 10/15/2025

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  Lopez Negrete Communications Invites Bilingual and Bicultural Influencers to Join Proprietary Network of Latino Creators - PRODU

  Lopez Negrete Communications, one of the nation's premier Hispanic-owned and operated full-service agencies, unveiled its innovative proprietary tool, the Latino Network of Creators (LNC) with a call to action for all Hispanic content creators across the United States to join

  PRODU, 01/28/2025

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  6 ways marketers can reclaim momentum with Hispanic shoppers

  After years of growth, Hispanic shoppers are pulling back from spending in the U.S., leaving marketers struggling to find new strategies to entice them to shop again.

  AdAge, 10/06/2025

Clients

About

Lopez Negrete Communications, one of the nation's largest, independent Hispanic owned-and-operated full-service agencies, was built on a belief that now feels obvious: culture drives growth.

For 40 years, we've helped brands understand and engage the U.S. Latino community. Long before it was widely recognized, we were building the playbook - defining a category the rest of the industry is still catching up to, and creating the Latino Network of Creators, our proprietary influencer network powered by the intelligence we have on our content creators, matching brands with authentic Latino voices well before others recognized its value.

Our approach starts with real understanding - how people live, decide, and connect - and we turn it into ideas that don't just reflect culture, but participate in it. That same instinct is the same one that has kept us innovating for four decades — always ahead of the curve, never retrofitting what others have already done.

The result is work that is as effective as it is authentic, driven by insight, sharpened by experience, and built to perform in-market, not just in theory.

Because when you combine cultural fluency with the intelligence behind how people think, create, and influence, you don’t just connect with audiences - you unlock growth others can’t reach. That’s where we operate, and that's where our clients win.

People

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  Alex Lopez Negrete

  President, CEO & Co-Founder

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  Cathy Lopez Negrete

  CFO/COO, EVP & Co-Founder

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  Fernando Osuna

  Chief Creative Officer

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  Sonny Villarreal

  VP of Brand Leadership

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  Patrick Lopez Negrete

  VP of Brand Strategy

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  Ana Crandell

  VP of Media Services

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  Gerry Loredo

  Director of Business Analytics

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  Izzie Chea

  Social Media Strategist & Account Supervisor

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  Alekza Estrella

  Social Media Strategist & Account Supervisor

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  Alejandro Garza

  Business Development Coordinator