Scott's Bonus S Turf Builder "Rimas Que Pegan" | 30-Second Spot

Scotts Miracle-Gro Company

Creative

  • Multicultural
  • Hispanic
  • New Work
  • outdoors
  • lawn
  • lawn and garden
  • Home & Garden
  • multicultural marketing
  • Hispanic Marketing
  • Multicultural Marketing and Communications Strategy
  • Scotts MiracleGro

Pun intended. 🌱✨

“Rimas que pegan” is here—our latest campaign for Scotts Bonus S Turf Builder, where clever wordplay meets powerful results. Latinos have many ways to say “lawn” - and this campaign makes poetry out of that challenge!

Whatever we call our lawns - Latinos take great pride in caring for them - and we also put the work into it. Bonus S makes the whole process feel like a breeze while your lawn comes to life, while saving us money along the way.

Proudly created and produced by Lopez Negrete in partnership with the Scotts Miracle Gro @scottslawn team to bring fresh, fun ideas to life.

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