Stephanie Sumner, SVP of Business Development at Marcus Thomas, gives us insight into the one-stop-shop method they utilize to maximize value for their cli...
Cleveland-based agency Marcus Thomas has been awarded AOR duties for Wisconsin supermarket chain Festival Foods. The award followed a review managed by Hasan + Shumaker. The client previously worked Shine United. The remit includes creative and media. Nancy Hill, the former 4A's CEO and now CEO of Marcus Thomas, led the agency's pitch. We're excited to take this leading traditional brand and modernize its marketing, stated Hill. Having data and insights work in real time for them is a differentiator that is going to take Festival Foods to greater heights. The client company was established in 1946 and is still owned by the founding Skogen family.
People don’t just hate us because we bombard them with intrusive advertising; it’s because we don’t talk about them like they are humans.. From Campaign US
Campaign US, 10/13/2022
The firm and the agency have worked together over the past year on projects for shared client Gold Star and MT client Dexcom. The deal will bolster MT's data and analytics offering.
|Client||Start Year||End Year|
|Lucky Brand Jeans||2022||Current|
|Cross Country Mortgage||2022||Current|
|The Ohio Lottery||2003||Current|
For brands to thrive today, they have to be more than just relevant or entertaining - they have to be essential. They have to find a way to make people’s lives better. And that starts by understanding that people are not just consumers on a buyer journey. They’re on a human journey that could intersect with your brand. So, the question is, “How can we create value for people on behalf of brands?” Usually, it’s not with ads. We create big, bold business-changing ideas. We create experience, tools and content that people want and need. We form relationships.
senior vice president of business development