DETROIT, Aug. 24, 2016 /PRNewswire/ -- McCann Detroit Awarded MEDC's Pure Michigan Business, Extending 10-Year Relationship.
PR Newswire, 08/24/2016
The Pure Michigan campaign has been increasing travel to, and spending in, Michigan for over 10 years. So much so that it has been awarded two Effies for sustained success.
|Client||Start Year||End Year|
|GM Corporate Brand||2001||Current|
|Ruler (division of Kroger)||2019||Current|
|Michigan Economic Development Corp. (MEDC)||2014||Current|
RETAIL: NOT JUST A SKILL SET, A MINDSET.
Despite our Motor City roots, we aren’t solely an automotive agency. And – in truth – Detroit’s no longer solely an automotive city, it’s a hive of creative, cultural and commercial energy, powered by technology and entrepreneurial spirit. We’ve got a ton of experience with retail models (Aldi, Shoe Carnival, Bob Evans Restaurants and more) that’s resulted in, not just a skill set, but a mindset that permeates how we approach every client. We know how to translate meaning into action and – crucially – transaction.
MIDDLE AMERICA: A VANTAGE POINT AND STATE OF MIND
We live in Middle America, which means we view the country from the inside-out. It’s a different perspective than that of the coasts, we are plugged into “Main Street” and the mainstream in a very direct way. We have a nose for the authenticity and substance that Middle America looks for from brands. And we find – increasingly – that Middle America is as much of a state of mind as a geographical thing.
AN AGENCY MODEL TO MEET THE NEEDS OF MODERN CLIENTS
In 1997, McCann Worldgroup was created to meet the needs of modern clients, becoming one of the earliest integrated families of marketing companies. Today this network includes McCann, MRM//McCann, McCann Health, Momentum, Craft, and Weber Shandwick. We have cultivated shared ways of working and perhaps even more importantly, a culture of collaboration across our organization. In Detroit we are co-located with our partners from MRM//McCann (digital/CRM/analytics), Weber Shandwick (PR) and UM (media).
Chief Creative Officer
SVP, Director of Strategy