Client Start Year End Year
Shoe Carnival 2018 Current
Travel Michigan 2006 Current
Ameriprise 2015 Current
General Motors 1934 Current
GM Fleet 2016 Current
GM Corporate Brand 2001 Current
Ruler (division of Kroger) 2019 Current
Kerrygold 2019 Current
Humble Design 2019 Current
Michigan Economic Development Corp. (MEDC) 2014 Current

RETAIL: NOT JUST A SKILL SET, A MINDSET.

Despite our Motor City roots, we aren’t solely an automotive agency. And – in truth – Detroit’s no longer solely an automotive city, it’s a hive of creative, cultural and commercial energy, powered by technology and entrepreneurial spirit. We’ve got a ton of experience with retail models (Aldi, Shoe Carnival, Bob Evans Restaurants and more) that’s resulted in, not just a skill set, but a mindset that permeates how we approach every client. We know how to translate meaning into action and – crucially – transaction.

MIDDLE AMERICA: A VANTAGE POINT AND STATE OF MIND

We live in Middle America, which means we view the country from the inside-out. It’s a different perspective than that of the coasts, we are plugged into “Main Street” and the mainstream in a very direct way. We have a nose for the authenticity and substance that Middle America looks for from brands. And we find – increasingly – that Middle America is as much of a state of mind as a geographical thing.


AN AGENCY MODEL TO MEET THE NEEDS OF MODERN CLIENTS

In 1997, McCann Worldgroup was created to meet the needs of modern clients, becoming one of the earliest integrated families of marketing companies. Today this network includes McCann, MRM//McCann, McCann Health, Momentum, Craft, and Weber Shandwick. We have cultivated shared ways of working and perhaps even more importantly, a culture of collaboration across our organization. In Detroit we are co-located with our partners from MRM//McCann (digital/CRM/analytics), Weber Shandwick (PR) and UM (media).

  • James Ward

    James Ward

    President

  • Anne Feighan

    SVP, Director of Strategy

  • Brad Emmett

    Chief Creative Officer

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