Waze Navigation Hack

Costa Sunglasses


  • Media
  • healthy
  • Media Planning
  • Media Buying
  • Health and Wellness
  • media integrations
  • Health and Happiness

Costa came to us with a loyal fan base of in-the-know anglers, but they needed help reaching a broader range of water lovers.

The greatest enemy to life on the water is everyday life. And ground zero for this is the commute, where people sit in cars getting to a place where they’ll just sit inside. So, we hijacked Waze to take water lovers somewhere they actually want to go.