Who Is Merkle Inc.?



Merkle is a market leader in technology-enabled, data-driven customer relationship marketing (CRM). For more than 25 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to drive revenue and profit growth through relevant, personal, and timely customer interactions. Serving GEICO, DirecTV, Dell, MetLife, Lowes, AARP, and other market-leading brands, Merkle is designed to leverage a full range of consulting, technology, analytical, and digital agency services to create programs that place the customer at the center of the business strategy.



Merkle delivers its solutions and capabilities through a Connected CRM approach, which provides a systematic framework for identifying, serving, and retaining customers based on their value, through orchestrated interactions that improve financial results, create competitive advantage, and drive shareholder value.

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