Cases

News

  • Varo Launches New Brand: "A Bank for All of Us"

    Varo Launches New Brand: "A Bank for All of Us"

    Varo, America's first all-digital bank, today revealed a new brand identity and a groundbreaking new campaign - "A bank for all of us" - as part of its first multi-million dollar, integrated brand launch across TV, radio and out of home in the US. The first TV spots will air on February 7, 2021, during the Super Bowl, in select markets.

    Yahoo!Finance, 02/04/2021

  • Eastport Holdings Merges Three Agencies To Form Full-Service Media Group 01/27/2020

    Eastport Holdings Merges Three Agencies To Form Full-Service Media Group 01/27/2020

    Three Eastport Holdings agencies–Mindstream Media, Southwest Media Group and Digital Addix—have merged to create a full-solution, $500 million media agency under the name Mindstream Media Group. The new company will be headquartered in Dallas.

    MediaPost Agency Daily, 01/24/2020

Clients

Client Start Year End Year
Dillard's 2001 Current
Aspen Dental 2007 Current
Texas Health Resources 2007 Current
Graduate Management Admission Council 2015 Current
Hospital for Special Surgery 2016 Current
UT Southwestern Medical Center 2017 Current
Gold's Gym 2018 Current
Two Men and a Truck 2019 Current
Smoothie King 2020 Current
Varo 2020 Current

About

The daily pressure on CMOs to move business forward is real, intense and not going away. Mindstream Media Group was formed to Fast-Forward Your Business. We’re a media center of excellence assembled with scale, perspective, capabilities and proven results.

We Are
• Bold Strategic Advisors
Obvious answers usually aren’t going to forward things, so we go deep to find
the correlations and opportunities that help drive better results.

• Fueled by Data; Driven by Insight
Our business intelligence group mines your data and ours, not simply to plan,
but to adjust in real time as market conditions evolve.

• Capable of Planning, Buying and Optimizing from National to Hyper-Local
We make it simple for brands to drive results regardless of the selling
environment and company marketing structure.

• Working in Agile Communities of Specialists
We don’t work in a traditional media hierarchy. We’re organized in
communities of experts who create a virtuous cycle of improvement and
position us to swarm client opportunities.

Our Approach
We manage all elements of our clients’ marketing efforts: campaign strategy, content development, creative design, data management, performance reporting, campaign analytics and optimization. Using our IDEA approach, we develop, manage and optimize campaigns across traditional and digital channels.

People

  • Eric Schaefer

    Eric Schaefer

    CEO

  • Zac Keeney

    Zac Keeney

    President

  • Marti Janson

    Marti Janson

    Chief Client Officer

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