FirstEnergy: Light The Way



“Light the Way” is more than a creative platform, it’s a call to action driven by the amazing people who make up FirstEnergy. Tapping into the purpose and goodness inside each of our employees. The great work they do. And the amazing and human experiences they collectively power. The campaign featured employees who inspire others by putting FirstEnergy’s core values into action—serving customers, supporting communities, fostering a more diverse and inclusive workplace, and building a stronger, healthier team by watching out for those around them. “Light the Way” demonstrates how FirstEnergy’s employees are catalysts for good—revealing the heart and soul of those who are lighting the way not only for our customers, but for the communities where they live and work.