Creative
Ford Motor Company: Snow Bronco
Western New York Ford Dealers
Northwest Bank | "For what's next" | :30 Brand TV
Northwest Bank
Cases
News
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Adweek: Independent Agency Mower Becomes Employee Owned
Eric Mower transferred 100% ownership to employees but will continues as chairman and CEO.
Adweek, 08/10/2022
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Rochester Business Journal: Mower continues to build on success with ‘honesty, candor, curiosity’
As Mower has continued to grow over the years, both organically and through acquisition, the full-service marketing communications agency has remained true to its values.
Rochester Business Journal, 05/03/2023
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The Drum: How Mower Rebranded Around A Strategy Of ‘making Fierce Friends’
Mower won at The Drum Awards for B2B 2022 in the Best B2B Agency Promotion awards for its rebrand campaign. Here's how its big swing caught the judges’ eye.
The Drum, 12/05/2022
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Everything consumers consider when they think about banks was tossed to the side when Warren, PA-based Northwest Bank, in partnership with creative agency Mower, recently evolved its brand.
MediaVillage, 11/29/2022
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PRWeek: How the Arthritis Foundation is raising awareness to celebrate its 75th anniversary
How the Arthritis Foundation is raising awareness to celebrate its 75th anniversary.
PRWeek, 01/11/2023
Clients
| Client | Start Year | End Year |
|---|---|---|
| National Grid | 2018 | Current |
| McNeilus Truck | 2022 | Current |
| Carhartt | 2022 | Current |
| Avangrid | 2011 | Current |
| Northwest Bank | 2021 | Current |
| FirstEnergy | 2016 | Current |
| 84.51 | 2020 | Current |
| ABB | 2019 | Current |
| Western New York Ford Dealers | 2012 | Current |
| Sun Chemical | 2007 | Current |
About
Mower is a fierce group of makers and thinkers who use strategy, innovation, creativity and human understanding to build brands.
An independent, digitally integrated independent marketing, advertising and public relations agency, Mower delivers strategic insights and counsel, digital solutions, smart creative and award-winning results to B2B and B2C clients in a wide range of industries and service sectors. It has earned top industry accolades from Clio, Cannes and ANA B2 awards and is the only full-service agency ranked in Ad Age, B2B Marketing, PRWeek and Chief Marketer.
Mower is all about building trusting relationships between your brand and your customers. These lifelong loyalists and passionate advocates of a brand are who Mower has affectionately named “fierce friends.” Over the years, Mower has become an expert in building powerful connections between brands and people across a variety of industries, including energy and sustainability, healthcare, financial services, travel and tourism, technology, cars and trucks, and building and construction.
From strategic planning to digital marketing, public relations, crisis communications, video, social, branding, design and fully integrated campaigns, Mower does it all. With colleagues in New York City, Chicago, Atlanta, Boston, Denver, Miami, Charlotte, Cincinnati, and other major cities in New York State including Buffalo, Rochester, Albany and Syracuse, N.Y., Mower covers a lot of ground – but operates as one cohesive agency.
Mower is an employee-owned company, a model that provokes dedication to agency collaboration, creativity and the highest level of client support, and proves to be a powerful force for attracting and retaining top advertising, marketing and PR talent.
People
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Eric Mower
Executive Chairman
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Stephanie Crockett
President and Chief Executive Officer, Energy Specialty Lead
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Doug Bean
Vice Chairman, Chief Brand Officer
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Doug Kamp
Chief Creative Officer
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Chris Steenstra
Chief Administrative Officer, Healthcare Specialty Lead
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Rick Lyke
Executive Vice President, Public Relations Lead
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Erinn Steffen
Financial Specialty Lead, SVP Insight
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Mary Gendron
Travel Specialty Lead
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John Leibrick
Cars + Trucks Specialty Lead
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John O'Hara
Buildings + Construction Specialty Lead
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Mark O'Toole
Technology Specialty Lead