• Winning over the long-term care industry

    Using a combination of behavioral science, sharp human insight and clues about individuals who use their talents in other ways, we found there are a very special group of people who may or may not even know they were “born to care.” The “Caring Gene®” campaign identifies, celebrates and engages those with the innate desire to care for others.

    MOWER, 10/15/2021

  • Mower Healthcare specialty shines with 10 wins in the Healthcare Advertising Awards

    Mower Healthcare specialty shines with 10 wins in the Healthcare Advertising Awards

    Mower was awarded 10 times for three client campaigns in the prestigious Healthcare Advertising Awards. This awards program, approaching its fourth decade, recognizes the top work in healthcare marketing and advertising.

    MOWER, 05/06/2022

  • Mower work shortlisted for 15 ANA B2 Awards, including B2B Agency of the Year

    Mower work shortlisted for 15 ANA B2 Awards, including B2B Agency of the Year

    Mower has been selected as a finalist in 15 Association of National Advertisers (ANA) B2 Award categories. The Mower finalists include several client campaigns and internal agency promotions, along with the prestigious top award, B2B Midsize Agency of the Year.

    MOWER, 05/02/2022

  • Creating a Global Hub of Robotics

    Creating a Global Hub of Robotics

    Mower client MassRobotics started as a conceptual idea by a group of area roboticists to grow the regional robotics community and develop talent and the startups they create. In the five years since its launch, MassRobotics has become the intellectual home for the Massachusetts robotics ecosystem, and physical home for the events and community gatherings that bring the robotics, automation and connected devices communities together. This shared workspace for startups, and the large companies that need to engage with these startups, is now the center of attention for the innovation community, investors and the global robotics community.

    MOWER, 04/28/2022

  • Mower work advances to the National American Advertising Awards

    Mower work advances to the National American Advertising Awards

    The American Advertising Federation has advanced three of Mower’s client campaigns to the national stage of the American Advertising Awards (ADDYs), the largest creative competition in the world with over 40,000 local entries competing in 200 markets coast to coast.

    MOWER, 04/22/2022

Mower is a digitally integrated independent marketing, advertising and public relations agency that’s spent more than 50 years driving record results for our clients.

As an independent agency, we’re focused only on our clients—not external shareholders or a parent company. We believe that a brand’s heart and soul can not only engage with consumers, but also work wonders in a B2B world.

After all, we know that data cannot ignite a spark between two people. Or between a brand and a customer. But there are still opportunities to make profoundly personal connections—where clicks are replaced with conversations, and shared experience creates real, enduring bonds.

Creating these connections takes a unique approach. We call it Brand as Friend®, a transformational driver that uses the simple but powerful attributes – affection, relevance and trust – to create deeper relationships among clients, their brands, their customers, their channel partners and with us. We create strategies, integrate tactics and spark actions that not only create friends for brands, but lift them to a higher level.

Ideas created by a fiercely independent collective of 150 bar-raisers and trailblazers. Don’t you need a friend like that?

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